LATV
 |
|
| Type |
Bilingual broadcast television network (music, talk and variety series, children's programs) |
|---|---|
| Country | United States |
| Founded | 2001 by Walter Ulloa |
| Slogan | Latino Alternative Television |
| Headquarters | Los Angeles, California |
|
Broadcast area
|
Nationwide via OTA digital television (covering 37% of the U.S.) |
| Owner | LATV Networks, LLC |
|
Key people
|
Luca Bentivoglio (COO, LATV Networks) |
|
Launch date
|
2001 (in Los Angeles, on KJLA) April 23, 2007 (nationwide) |
|
Picture format
|
720p (HDTV) 480i (SDTV) |
| Affiliates | List of affiliates |
|
Official website
|
www |
LATV (Spanish pronunciation: [la´teβe]; originally pronounced on-air as from 2007 to 2014 and, since 2014, serving as a backronym for its on-air slogan, "Latino Alternative Television") is an American bilingual broadcast television network that is owned by LATV Networks, LLC. The network primarily carries a mix of original and imported music, talk and variety series aimed at Hispanic and Latino American teenagers and young adults between the ages of 13 and 34.
The network is available in many markets via the digital subchannels of broadcast television stations and on select cable providers throughout the United States and Puerto Rico through a local affiliate of the network (via a basic programming tier for main channel affiliates, and digital tiers for subchannel-only affiliates).
LATV originated in 2001 as a programming format on KJLA (channel 57), an independent television station licensed to Los Angeles suburb of Ventura, California (which signed on in 1990 as KSTV-TV, a Galavisión affiliate), which mainly carried Spanish language programming as well as a limited amount of English language content. The format was an outgrowth of the station's nighttime and weekend programming, which it adopted in July 1998, following its disaffiliation from The WB (done to protect existing affiliate KTLA, after KJLA gained must-carry status on Los Angeles area cable providers); the remainder of the schedule at this time consisted of financial news programming and overnight programming from Shop at Home Network.
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