Kre-O Transformers logo
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Type | Construction set |
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Company | Hasbro |
Country | United States |
Availability | 2011–present |
Official website |
KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011, although Hasbro started shipping out the first Transformers sets in early June 2011. The name "Kre-O" comes from the Latin word "creo", which means "I create".
Kre-O toys feature highly articulated humanoid figures called Kreons.
Kre-O blocks are compatible with Lego bricks, hence also compatible with Mega Bloks and other building block brands.
Kre-O Transformers is the first line of the Kre-O series. They were first shown at the New York Toy Fair 2011. Transformers Kre-O figures include homages to their live action film, Timelines, Transformers: Prime and Beast Hunters sub-lines.
Kre-O Battleship is the second overall line of Kre-O sets, based on the 2012 film, itself based on the original board (earlier, pen-and-pencil) game.
Kre-O G.I. Joe was released as the third Kre-O line in February 2013 as a Toys "R" Us exclusive. This collection is based primarily on Hasbro's G.I.Joe: A Real American Hero toy line, cartoons, and comic book series, but includes some Adventure Team Kreons as well.
Kre-O Star Trek was released as the fourth line of Kre-O sets in April 2013. The initial sets and Kreons are based on the 2009 reboot and its sequel Star Trek Into Darkness. A preview trailer was posted by Hasbro, first on Facebook, then later on YouTube. The trailer re-enacts the original "teaser trailer" for the first film, showing the construction of the U.S.S. Enterprise in Kre-O form and by Kreon construction workers. A press release made at the 2012 New York Toy Fair showed the completed Enterprise model (complete with flip-up "saucer" showing the ship's Bridge) and Kreons of Kirk, Spock and Sulu.