American International Toy Fair

American International Toy Fair
Toy Fair logo used in 2006
Status	Active
Genre	Toys
Venue	Jacob K. Javits Convention Center and Toy Center
Location(s)	New York City, New York
Country	United States
Inaugurated	February 1903
Attendance	30,000 in 2013
Organized by	Toy Industry Association
Website
www.toyfairny.com

The American International Toy Fair (stylized as TOY FAIR) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at toy showrooms around the city. The event is open to the toy trade only - toy industry professionals, retailers, and press representatives. It is owned and managed by the Toy Industry Association. Toy Fair's promoters describe it as the largest toy trade show in the Western hemisphere.

Toy Fair began in February 1903. The first event featured less than ten toy companies with Lionel trains among the featured products. As the event expanded, more space was needed which led to toy companies occupying 200 Fifth Avenue, a former hotel site, in 1910. By 1925, it was renamed the International Toy Center.

The 110th annual Toy Fair, held February 10-13, 2013, attracted more than 1,500 manufacturers, distributors, importers, and sales agents from 30 countries in over 300,000 square feet (28,000 m²) of exhibit space. Nearly 9,500 buyers from 5,000 retail outlets attended. Overall, there were an estimated 30,000 attendees from 92 countries.

The Javits exhibits feature demonstrations and displays in an open trade show setting, while the toy district showrooms allow buyers to consult with sales representatives from the major toy manufacturers in a quieter setting. These showrooms can be found at

Each building (they are interconnected by upper story walkways) contains relatively small showrooms from many manufacturers. Products featured include current lines as well as samples of products not yet introduced, or products under development. Many manufacturers will stage receptions or events prior to the fair itself for invited buyers, media representatives, or dignitaries.

Registration is open to the trade only. Admission for buyers is free, but proof of participation in the toy industry is required. Admission for toy manufacturer employees and media is not free, and credentials are required.