The Kouga Local Municipality is located in the Eastern Cape of South Africa, approximately 80 km west of Port Elizabeth, and forms part of the Sarah Baartman District Municipality. Its territory includes the coastal zone between the Van Stadens River in the east and the Tsitsikamma River in the west, and stretches inland towards the Baviaanskloof Mountains in the north.

Regional access to the area is obtained via the N2 National Route from Port Elizabeth to Cape Town.

The municipality is characterised by 3 main topographical regions:

The four main rivers in the area — the Kromme, Seekoei, Kabeljouws and Gamtoos — are all tidal rivers. The Kromme River and Gamtoos River are significant sources of water supply. Ground water forms another major component of domestic water supply for towns in the Kouga region, especially Humansdorp, Jeffreys Bay, St Francis Bay, Cape St Francis and Oyster Bay. Aquifers are also utilised in the agricultural sector for irrigation of pastures.

There are numerous areas of wetland adjacent to the region's rivers and on the coastal platform. These wetlands are extremely sensitive to disturbances such as agricultural activities and development. The wetlands accommodate high species diversity, and fulfil natural water purification and flood retention roles.

The climate of the Kouga region is subtropical, which makes the area conducive to a range of outdoor activities and various types of agricultural production. Rainfall varies between 650 mm per year (St Francis Bay area) to 400 mm (Gamtoos River Valley). The area is generally described as windy.

More than 70% of the population of the Kouga region lives in urban areas.Humansdorp, with over 24,000 residents, has an established infrastructure and acts as a regional service centre, supplying the surrounding agricultural communities and the coastal towns with commodities and services. Commercial and industrial activities of the region are centred in Humansdorp.

The coastal towns of Jeffreys Bay, St Francis Bay, Cape St Francis and Oyster Bay are well-established tourist destinations. Jeffreys Bay has a population of over 40,000 with an annual population growth rate of 2.5% or higher, making it one of the fastest growing towns in South Africa.

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