Kevin Butler (character)

Kevin Butler
It Only Does Everything commercials Long Live Play commercials character
Kevin Butler as he appears in "It Only Does 256 Players/Relentless War"
First appearance	Dustin vs. PlayStation
Created by	Sony Computer Entertainment America
Portrayed by	Jerry Lambert
Information
Gender	Male
Occupation	Vice President of various departments of PlayStation

Kevin Butler (portrayed by actor Jerry Lambert) was a marketing character used by Sony Computer Entertainment America as part of their It Only Does Everything (2009–11) and Long Live Play (2011) advertising campaigns for the PlayStation 3 in North America. He starred as the Vice President of various fictitious departments within the PlayStation division of Sony, responding to "Dear PlayStation" queries. Due to the positive reception of the commercials, Sony extended them throughout the remainder of 2010 as well as into 2011. The character was created by Deutsch/LA, the advertising agency responsible for the campaign. Deutsch/LA also manages Kevin Butler's Twitter account and wrote his E3 2010 speech.Creative Circus graduates Will Lindberg and Mark Adler are responsible for creating the "Hall of Play" Facebook application to induct PlayStation gamers into the Hall of Play by Kevin Butler.

Kevin Butler first appeared in a 2009 ad for MLB 09: The Show called "Dustin vs. PlayStation" where he, the "Director of Game Accuracy", was debating the in-game abilities of Dustin Pedroia, 2008 AL MVP. He then appeared in another ad for the game called "Joe the Fan" discussing Pedroia's abilities with a fan named Joe Biancanellio, a Baseball Connoisseur. These are the only two commercials not part of the It Only Does Everything campaign and featured the original model PS3 due to these two commercials being made before the slim model was released. The original PS3 model can also be seen in Kevin Butler's "Artist Spotlight" for ModNation Racers.

The first commercial in the It Only Does Everything campaign began with the price drop and rebranding of the PS3 where the "Director of Rumor Confirmation", Kevin Butler, responded to a call in regards to a rumor about the PS3 price drop. Kevin Butler has since appeared in many additional commercials. On June 15, 2010, he made a live appearance at Sony's E3 press conference promoting the PlayStation Move and gaming in general. He revealed on his Twitter account that he has a college degree in M.B.A., Master of Being Awesome. In the "What Are You Waiting For?" commercial, it is shown that Kevin Butler has his own RV called "The PlayStation VP-ehicle" and he put the PlayStation Move to the ultimate test by spending 90 days in the Maguire family's house.