Deutsch Inc.
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| Advertising agency | |
| Industry | Advertising, marketing, public relations |
| Predecessor | David Deutsch Associates, Inc. |
| Founded | New York City, NY 1969 |
| Founder | David Deutsch |
| Headquarters | New York (Headquarters), USA |
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Key people
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| Parent | Interpublic Group of Companies, Inc. |
| Website | deutschinc |
Deutsch Inc. is an American, multi disciplinary marketing communications agency headquartered in New York City. Founded as David Deutsch Associates, Inc. by David Deutsch in 1969, the company name was later changed to Deutsch Inc. when his son, Donny Deutsch, took over the agency in 1989. Deutsch LA opened its office in 1995 and in November 2000, the agency was sold to Interpublic Group of Companies. Deutsch is currently led by Linda Sawyer who took over the role as Chairman in January 2015 and by Mike Sheldon, CEO of North America.
Deutsch launched its first DLatino practice in the fall of 2014, aiming to focus on Hispanic marketing.
In 2016, Deutsch launched a branded entertainment department, DeutschMusic, signing Grammy-nominated artist Charlie Puth.
Val DiFebo was named CEO in October 2009, and oversees day-to-day business and operations with a team of agency partners. Dan Kelleher is Chief Creative Officer. Andrew Dawson is Chief Strategy Officer and Trevor O’Brien is Chief Technology Officer.
Deutsch LA opened its doors in 1995 and is currently led by Kim Getty, president since 2015. Pete Favat is Chief Creative Officer, North America. Winston Binch is Chief Digital Officer, North America.
Furniture retailer IKEA airs Deutsch-produced ad that is the first mainstream depiction of identifiable, gay characters.
AdWeek picked the Deutsch commercial, "The Force", for Volkswagen AG, as the top commercial of 2011. The Association of Independent Commercial Producers also listed that commercial as one of the top 3 of 2011 in several categories.
Deutsch produced two live commercials for client Target Corporation during the Grammys alongside musicians Imagine Dragons and Gwen Stefani, marking the first live commercial-break concert and the first live music video respectively.
Deutsch executed “Art Heist for Good” for pro bono client Water is Life. The campaign involved taking art from Kibera, one of the most violent slums in Kenya, auctioning to the highest bidder. and using the proceeds to fund clean-water and sanitation systems in the region.
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