Creative Circus
Creativecircus
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| Type | Higher Education |
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| Established | 1995 |
| Address |
812 Lambert Dr.,  Atlanta, Georgia, USA
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| Website | Creative Circus Home |
The Creative Circus, founded in Atlanta, Georgia in 1995 by Norm Grey, Rob Lawton, Carol Vick, Mike Jones-Kelley, Betty Gammage and Reva Ezell is an accredited, portfolio-building educational program for Creative Advertising (Copywriting and Art Direction), Interactive Development, Design and Photography. Two founding members of The Circus, Rob Lawton and Norm Grey are two of the three Educators in The One Club's Advertising Educators Hall of Fame.
A Student-Described 'Smartass Safe-Haven,' The Creative Circus has a near-singular focus for its students: to develop a killer portfolio that will attract a top global agency upon graduation. Students learn the elements of concept, strategy, craft and execution through an intensive two-year curriculum that leaves them ready for a professional career. "This is where commerce and creativity come together," says Dave Haan, executive director of the Circus. "It's not an art school. It's an idea school. Why? Because ideas have monetary value. We help them construct a portfolio, and that's what a portfolio is: a collection of ideas."
The fact that we [Atlanta] are home to the world’s most impactful advertising portfolio school, the Creative Circus. Chances are, the advertising you know and love? Probably came from Creative Circus…
"I think copywriting is not really writing. It’s just stating a thought that no one else would have thought to say." - Dan Balser, Advertising Department Head
At The Creative Circus, the copywriting curriculum is broken down into three basic areas of study: strategy, concept and execution. A copywriter must show proficiency in all three, moving comfortably between traditional and digital spaces.
Initial classes focus on the fundamentals of creativity, communication and computer skills- in both design and radio production. Once these have been established, the copywriting student is ready to apply these in classes which serve as the core of the curriculum. Students are paired with an art director to work on a wide variety of speculative real-world assignments. Each week their ideas are presented to industry professionals who critique their work.
To graduate from The Creative Circus, a copywriting student must show a high degree of proficiency in strategic thinking, conceptual interpretation, and creative execution. The work in a student’s final portfolio must showcase a range of creative solutions, audiences, types of media and voices. Graduating students are also expected to create various vehicles for presenting and promoting their work comprising a personal identity package, resume, mini-books, and a web site.
Art direction students work with copywriters, photographers and designers to develop print ads, digital messages, ambient concepts, and integrated brand communications for speculative real-world assignments. Art Direction students are required to master the fundamental skills essential for visual communication including typography, color theory, image creation design principles, and professional software such as Adobe Creative Suite.
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