Keebler Company
Keebler logo
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| Subsidiary | |
| Industry | Food processing |
| Founded | Philadelphia, Pennsylvania, U.S. (1853) |
| Founder | Godfrey Keebler |
| Headquarters | Battle Creek, Michigan, U.S. |
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Area served
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Nationwide |
| Products |
cookies crackers ice cream |
| Parent |
United Biscuits (1974–1995) Flowers Industries (1995–1998) Kellogg's (2001–present) |
| Website | www |
The Keebler Company is the largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Chachos and Zesta Crackers, among others. The Keebler slogans are "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.
Godfrey Keebler, of German descent, opened a bakery in Philadelphia, Pennsylvania in 1853. In 1927, this bakery and others formed the United Biscuit Company, which at one point was headquartered in West Drayton, Middlesex, England.
Keebler-Weyl Bakery became the official baker of Girl Scout Cookies in 1936, the first commercial company to bake the cookies (the scouts and their mothers had done it previously). By 1978, four companies were producing the cookies. Little Brownie Bakers is the Keebler division still licensed to produce the cookies.
Keebler was acquired by United Biscuits in 1974. In 1995, United Biscuits sold Keebler to a partnership between Flowers Industries and Artal Luxembourg, a private equity firm. Artal Luxembourg sold its holdings in Keebler in an IPO in 1998.
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Wikipedia