Keebler-Weyl Bakery
Keebler logo
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| Subsidiary | |
| Industry | Food processing |
| Founded | Philadelphia, Pennsylvania, U.S. (1853) |
| Founder | Godfrey Keebler |
| Headquarters | Battle Creek, Michigan, U.S. |
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Area served
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Nationwide |
| Products |
cookies crackers ice cream |
| Parent |
United Biscuits (1974–1995) Flowers Industries (1995–1998) Kellogg's (2001–present) |
| Website | www |
The Keebler Company is the largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Chachos and Zesta Crackers, among others. The Keebler slogans are "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.
Godfrey Keebler, of German descent, opened a bakery in Philadelphia, Pennsylvania, in 1853. In 1927, this bakery and others formed the United Biscuit Company of America.
United Biscuit operated regional bakeries which included not only Keebler, but also Hekman Biscuit Company of Grand Rapids, Michigan, the Strietmann Biscuit Company of Mariemont, Ohio and the Bowman Biscuit Company of Denver which used the Supreme brand name. By 1963, United Biscuit introduced the Kitchen Rich brand nationally while still utilizing the regional brand names. In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company. Keebler did adopt Streitmann's Zesta saltine brand as Keebler's national brand of saltine crackers.
Keebler-Weyl Bakery became the official baker of Girl Scout Cookies in 1936, the first commercial company to bake the cookies (the scouts and their mothers had done it previously). By 1978, four companies were producing the cookies. Little Brownie Bakers is the Keebler division still licensed to produce the cookies.
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Wikipedia