United Biscuits
 |
|
| Private | |
| Industry | Food |
| Founded | 1948 |
| Founder | McVitie & Price MacFarlane Lang |
| Headquarters |
Hayes, London, United Kingdom |
|
Key people
|
Jeff van der Eems (CEO) |
| Products | Sweet and salty snacks |
| Revenue | £1,096.1 million (2013) |
| £141.7 million (2007) | |
| £24.0 million (2007) | |
| Parent | Pladis |
| Website | www |
United Biscuits ("UB") is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the and was once a constituent of the FTSE 100 Index but in November 2014 it was acquired by Yıldız Holding and is now part of pladis.
United Biscuits (UB) was formed in 1948 by a merger of two Scottish family businesses: McVitie & Price and MacFarlane Lang.
In 1962, William Crawford & Sons, best known for its shortbread, was acquired for £6 million. In 1965, William MacDonald & Sons was acquired for £2.8 million, and brought the Penguin brand to the group.
In 1972, it acquired Carr's of Carlisle, makers of the eponymous Table Water biscuits, from James Goldsmith's Cavenham Foods for £2.75 million.
United Biscuits acquired the US-based Keebler Company for $53 million in 1974. It also owned the Wimpy Bar fast food restaurant chain between 1977 and 1989.
It acquired the frozen food company Ross Young's from Hanson in 1988 for £335 million.
Keebler was sold for $500 million in 1995.
The company was acquired in May 2000 by Finalrealm, a consortium of financial investors, as well as Nabisco Holdings Corporation: as part of the transaction, UB acquired Nabisco's European businesses.
The company sold Young's Bluecrest in 2001, in order to concentrate on the sweet biscuit sector.
In September 2004 the company bought the UK portion of Groupe Danone's Jacob's Biscuit Group for £240 million, including Cream Crackers and Twiglets.
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Wikipedia