Karw
| City | Salinas, California |
|---|---|
| Broadcast area | Monterey Bay Area |
| Branding | Air1 |
| Slogan | Positive Hits |
| Frequency | 97.9 MHz |
| First air date | 1997 (as KLXM) |
| Format | Christian rock |
| ERP | 4,500 watts |
| HAAT | 188 meters |
| Class | B1 |
| Facility ID | 15197 |
| Former callsigns | KLXM (1997-2000) KHMZ (2000-2001) KEBV (2001-2005) KEXA (2005-2006) KYZZ (2006-2013) KMZT-FM (2013-2014) KYZZ (2014-2016) KLXY (2016-2017) |
| Affiliations | Air1 |
| Owner | Educational Media Foundation |
| Webcast | Listen Live |
| Website | air1.com |
KARW (97.9 FM) is a non-commercial radio station in Salinas, California, broadcasting to the Santa Cruz-Monterey-Salinas, California, area.
KARW is owned by the Educational Media Foundation and airs EMF's Air1 Christian rock format.
KYZZ call letters were assigned to 92.7 FM frequency in Wolf Point, MT, in the early 1980s. The last three letters of the call sign YZZ was used as their advertising slogan FM stereo Y-22. The station relinquished the call letters in the late 1980s to become KTYZ. In 1992, KTYZ-FM relinquished the call letters to join the 1450 AM sister station and is now called KVCK-FM.
Original calls were assigned to D.H. Carver Corporation based in San Angelo, Texas in 1995. A movement to bring a full-time "Tejano" format was realized by a local group and Dwight Carver, a radio engineering veteran. The 100.1 FM MHz station first broadcast Tejano and mainstream country beginning in August 1995 with only an 18-hour broadcast day at 3,000 watts ERP in Concho Valley. In 1998, management changed programming to strictly "Tejano", a south Texas-based blend of German Polka, cumbia and Latin rhythms. Past program directors include Gerardo Trevino, Edward Contreras, Celestino Garcia and Jason Meza.
Between 1998 and 2000, control was transferred to sister Audrey Carver Luna following the deaths of both Dwight and his wife Carolyn Carver. Subsequently, power was boosted to 35 kW. Under this direction, the station flourished in attempts to unite Hispanics in the community of Concho Valley and the large Hispanic population in the Salinas Valley and became well known for service to the public including opera broadcasts, local sports broadcasts, music festivals and community programming.
In 2004, the station was sold to Foster Communications in San Angelo, Texas under a deal that kept the station "Tejano". Studios were moved to 2824 Sherwood Way, transmitter was relocated and power boosted to 100 kW. After an unsuccessful flight of one year, the station was flipped to KCLL "Cool 100" and KYZZ was relinquished.
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