Kantar Media Philippines
Kantar Media
|
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| Subsidiary | |
| Industry | Marketing |
| Founded | February 2009 |
| Headquarters | Quezon City, Philippines |
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Key people
|
Gabriel Buluran |
| Services |
Market Research Consultancy |
| Parent | Kantar Group |
| Website | http://www.kantarmedia.com/ |
Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly called Kantar Media Philippines or simply Kantar Media), is a market research firm in the Philippines specializing in broadcast media. Kantar Media is responsible for audience measurement of television ratings for the entire Philippines.
As of 2017, Kantar Media uses a nationwide panel size of 3,500 urban and rural households, with a respondent base of 10,000 individuals that represent one hundred percent (100%) of the total Philippine TV viewing population.
The panel reports on 7 sectors namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. Suburbs consists of 4 provinces namely Bulacan, Cavite, Laguna, and Rizal.
On January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group.
On February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media.
On June 2012, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, which is integrated with its audience measurement service through Infosys+, which provides faster access to information and integrates data from timeblocks, programmes and advertisements into a single analysis to serve the leading local and regional broadcast networks, advertising agencies and media planners. Furthermore, Kantar Media also provides custom media research services for radio, print, and digital media.
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