KZPT (FM)
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| City | Kansas City, Missouri |
|---|---|
| Broadcast area | Kansas City, MO-KS |
| Branding | 99–7 The Point |
| Slogan | 10 Songs in a Row |
| Frequency | 99.7 MHz (also on HD Radio) |
| First air date | October 1962 |
| Format | Analog/HD1: Hot AC HD2: Radio Disney |
| ERP | 100,000 watts |
| HAAT | 335 meters |
| Class | C0 |
| Facility ID | 6379 |
| Transmitter coordinates | 39°01′20.00″N 94°30′49.00″W / 39.0222222°N 94.5136111°W |
| Callsign meaning | KanZas (uses Z instead of S) PoinT |
| Former callsigns | KMBC-FM (1962–1967) KMBR (1967–1991) KLTH (1991–1998) KYYS (1998–2008) KBLV (2008–2009) KKSN (2009–2010) KGEX (2010–2011) |
| Owner |
Entercom (Entercom License, LLC) |
| Sister stations | KCSP, KMBZ, KMBZ-FM, KRBZ, KQRC, KWOD, WDAF-FM |
| Webcast | Listen Live |
| Website | www |
KZPT (99.7 FM) “99.7 The Point”, is an Hot Adult Contemporary radio station licensed to and serving the Kansas City metropolitan area. It first began broadcasting in 1962 under the call sign KMBC-FM. The station is currently owned by Entercom. Its transmitter is located in east Kansas City, and studios are located in Mission, Kansas.
99.7 FM's historic roots go back to an experimental station, W9XER, which began as an "Apex" high-frequency station owned by the Midland Broadcasting Company in Kansas City. In 1937, it was operating on 31.6 MHz, and by 1940 was transmitting on 42.46 MHz. In late 1941, W9XER was converted into one of the earliest FM stations, now transmitting on 46.5 MHz. In 1944 the station received a commercial license as KMBC-FM, and began daily broadcasts that June. In 1946, it moved to 97.9 FM. For two more years, KMBC-FM broadcast on 100.5 FM, until the station was deleted in December 1949.
Metromedia later revived the KMBC-FM call letters, when the station signed on at its permanent 99.7 FM location on October 15, 1962 with middle of the road music. KMBC-FM broadcast at 4,300 watts, but upgraded to 98,000 watts in 1966. Bonneville bought the station in 1967 and requested new call letters to separate the station from its original AM and TV counterparts. That became reality on July 18, 1966, when the station changed call letters to KMBR, and began airing an easy listening format. KMBR was a steady presence in the market, lasting for around 25 years. In May 1991, KMBR altered its format to soft AC, and rebranded as "Lite 99.7". The station also changed their call letters to KLTH (the calls were adopted on October 16, 1991). KLTH and KUDL competed strongly against one another for the dominant "at-work station" throughout the mid-1990s. However, KUDL's parent company Entercom bought KLTH in 1997, putting an end to the competition.
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