KYRV
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| City | Roseville, California |
|---|---|
| Broadcast area | Sacramento, California |
| Branding | 93.7 The River |
| Slogan | The River City's Classic Rock (General) Classic Rock Redefined (Secondary) |
| Frequency | 93.7 MHz (also on HD Radio) |
| Translator(s) | 107.1 K296GB (North Highlands, relays HD2) |
| First air date | June 1970 (as KPIP at 93.5) |
| Format | FM/HD1: Classic rock HD2: Smooth jazz "Smooth Jazz 107.1" |
| ERP | 25,000 watts |
| HAAT | 100 meters |
| Class | B1 |
| Facility ID | 11273 |
| Callsign meaning | K Y RiVer |
| Former callsigns | KPIP (1971-1980) KPOP (1980-1986) KDJQ (1986-1987) KRXQ (1987-1998) KRAK-FM (1998-1999) KXOA (1999-2004) KHWD (2004-2005) KQJK (2005-2017) |
| Former frequencies | 93.5 MHz (1971-1988) |
| Owner |
iHeartMedia, Inc. (AMFM Texas Licenses LLC) |
| Sister stations | KBEB, KFBK, KFBK-FM, KHYL, KSTE |
| Webcast | Listen Live |
| Website |
937theriver.iheart.com smoothjazz1071.iheart.com (HD2) |
KYRV is a commercial classic rock music radio station in Roseville, California, broadcasting to the Sacramento, California, area on 93.7 FM and branded as 93.7 The River. It is currently owned by iHeartMedia, Inc.. The station has studios in North Sacramento near Arden Fair Mall, and its transmitter is in Granite Bay.
In June 1970, the owners of KPOP (1110 AM) principal owner and founder was Don Reeves, started a 3,000-watt FM station on 93.5 MHz in Roseville, California. The station debuted as KPIP, and simulcasted KPOP’s middle of the road music during the day and aired soul music at night.
In the mid-1970s, KPIP dropped the daytime MOR programming and replaced it with Spanish language programming from 5:00 AM to 5:00 PM. At 5:00 PM, the station would flip over to R&B and disco music, the latter of which was also heard on KPOP. As time progressed, KPIP acquired the nickname of “The Disco Express.”
In May 1980, the owners put the Spanish programming exclusively on 1110 AM, and changed the AM’s call letters to KPIP. The station went to an urban contemporary format. The KPOP call letters went to 93.5 FM. In 1982, the station attempted to promote itself as broadcasting in Dolby Stereo, which was about as successful as FM quadraphonic sound was in the 1970s.
In August 1983, KPOP’s owners suddenly changed to a “Modern Rock” format, with the slogan “Rock of the Eighties.” Radio consultant Rick Carroll, who developed the format at KROQ-FM in Los Angeles, released it for national syndication in the early spring of 1983 and KPOP was one of his clients. The format was highly repetitious, but included a lot of new wave music, synthesizer-based "Europop" and some guitar-based light punk rock (i.e., The Clash and The Ramones). Some of the disc jockeys from the urban contemporary era stayed on for the change to modern rock.
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Wikipedia