KXXR

KXXR

City	Minneapolis, Minnesota
Broadcast area	Minneapolis-St. Paul
Branding	93X
Slogan	93X Rocks!
Frequency	93.7 FM (MHz) (also on HD Radio)
First air date	October 1960 (as WAYL)
Format	Commercial; Active rock
ERP	100,000 watts
HAAT	315 m (1,033 ft)
Class	C
Facility ID	35506
Callsign meaning	93X Rocks
Former callsigns	WAYL (1960-1988) KLXK (1988-1990) KRXX (1990-1994) KEGE (1994-1997)
Owner	Cumulus Media (Radio License Holdings LLC)
Sister stations	KQRS-FM, WGVX, WGVZ, WRXP
Webcast	Listen Live Listen Live via iHeart New Listen Live Player
Website	93x.com

KXXR (93X, 93.7 FM) is an active rock radio station broadcasting to the Minneapolis-St. Paul metropolitan area. It is owned by Cumulus Media, which also owns KQRS-FM and the three station trimulcast known as "105 The Vibe". Its transmitter is located in Shoreview, Minnesota. Its studios are in Southeast Minneapolis in the Como district.

Through much of its early history, the station was known as WAYL, airing a beautiful music format. When the format fell out of favor nationwide during the 1980s, the frequency enjoyed success with several rock music formats.

WAYL signed on the air in October 1960 and originally broadcast on 96.1 FM. They soon began broadcasting in stereo. A few years later, WAYL moved its beautiful music format to 93.7 FM. Entertainment Communications (later Entercom) acquired the station in 1969.

In 1976, Entercom added an AM sister station with the purchase of WYOO (980 AM).

In the summer of 1988, due to the aging demographics of the beautiful music format (and despite high ratings), WAYL became classic hits KLXK, with the beautiful music format moving to 980 AM. KLXK was clearly influenced by another young station, WKLH in Milwaukee, which had recently adopted a similar format. KLXK enjoyed modest success, but rival KQRS-FM had retooled their format to include a large amount of classic rock product, and also had the top-rated morning show in the market.

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Wikipedia