KTIK-FM
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| City | New Plymouth, Idaho |
|---|---|
| Broadcast area | Boise metropolitan area |
| Branding | 93.1 The Ticket |
| Slogan | "All We Do is Sports" |
| Frequency | 93.1 (MHz) |
| First air date | 1982 (as KIZN) |
| Format | Sports |
| ERP | 48,000 watts |
| HAAT | 828 meters |
| Class | C |
| Facility ID | 39609 |
| Callsign meaning | TIcKet |
| Former callsigns | KIZN (1982-1986) KIZN-FM (1986-1990) KZMG (1990-2011) |
| Affiliations | CBS Sports Radio |
| Owner |
Cumulus Media (Radio License Holding CBC, LLC) |
| Sister stations | KBOI, KIZN, KKGL, KQFC, KTIK |
| Webcast | Listen Live |
| Website | ktik.com |
KTIK-FM (93.1 FM) is a commercial radio station located in New Plymouth, Idaho, broadcasting to the Boise, Idaho area. KTIK-FM airs a sports format branded as "93.1 The Ticket" and is under ownership of Cumulus Media.
In April 1990, KIZN ("Kissin' 93") moved over to 92.3 FM (where it still exists today). In its place came "Magic 93.1" with the call letters KZMG. After a rough initial launch, the station eventually took down heritage rival KFXD to become the dominant pop station throughout the decade. The station made headlines when popular KFXD jock Evan "The Hitman" (Evan McIntyre) abruptly bailed on his shift and called in to Magic to announce that he was "leaving the towers of Amity Road behind".
Magic's popularity began a steady decline after rival KCIX raided Magic's talent roster, resulting in the loss of several personalities, including PD and morning show host Mike Kasper and co-host Kate McGwire. While KCIX's attempt to take over the Top-40 market fell short, the damage from losing the morning show proved costly. A laundry list of morning show experiments and frequent talent turnover did little to solve the problem.
When KSAS-FM was launched in 2000, the two immediately began a head-to-head match-up, and the two stations see-sawed back and forth in the ratings. In the beginning, KSAS featured talent voicetracked from other markets, while KZMG adopted a live and local approach. However, when KSAS turned to more local stunts and events, KZMG got knocked down to third place as it turned to syndication.
On October 5, 2009, KZMG dropped the heritage "Magic" name and reverted to 93.1 Hit Music Now, but still kept the existing format, Top 40/CHR. The logo and branding was similar to CBS Radio's KAMP-FM (from Los Angeles), WNOW-FM (from New York City), WVMV (from Detroit) and Beasley Broadcasting's KFRH (from Las Vegas). The new imaging also featured shorter DJ interruptions and a playlist adjustment to better compete with KSAS.
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