KFRH

Broadcast area	Las Vegas/Laughlin
Branding	104.3 Now FM
Slogan	Vegas' New Hit Music Channel
Frequency	104.3 FM
Format	Top 40 (CHR)
ERP	24,500 watts
HAAT	1128 meters
Class	C
Facility ID	19062
Callsign meaning	K FResH (former brand name as an AC station at 102.7)
Former callsigns	KQOL (1995-1998) KQOL-FM (8/1998-9/1998) KSTJ (1998-2007) KCYE (2007-2009)
Former frequencies	105.5 MHz (1982-1999) 102.7 MHz (1999-2009)
Owner	Royce International, Ed Stolz II (KJUL License LLC)
Sister stations	KBET KRCK-FM KREV (FM)
Webcast	Listen Live
Website	1043now.com

KFRH (104.3 FM) – branded as 104.3 Now FM – is a commercial radio station in North Las Vegas, Nevada, broadcasting to the Las Vegas, Nevada area on 104.3 FM.

KFRH airs a Top 40 (CHR) music format branded as "104.3 Now FM" with the slogan "Vegas' New Hit Music Channel".

Its studios are in the unincorporated Clark County community of Enterprise and the transmitter is on Potosi Mountains west of the Las Vegas Valley.

KFRH was originally located at the 105.5 frequency and featured a Hot AC Format, in 1999, a frequency swap took place in which a new frequency of 105.7 moved to the Las Vegas area and KFRH (which was KSTJ at the time) moved to the 102.7 frequency as a result. It had also debuted a 1980s hits format which carried moderate success, but in 2005, KMZQ-FM (now KXQQ-FM) debuted the Jack FM concept, with similar music being played on 100.5, with a bigger playlist, plus the shrinking of the 1980s formats in general Beasley decided to move KFRH back to a Hot AC format. On September 14, 2007 at 3PM, the station rebranded as "Fresh 102.7". The last song on Star was "Cum On Feel the Noize" by Quiet Riot (a nod to the previous 80s hits format), whilst the first song on Fresh was "Straight From The Heart" by Bryan Adams. The station's callsign was changed from KSTJ to KFRH to reflect the new format on October 5, 2007. Even though KFRH stayed hot adult contemporary; Mediabase had it on the hot AC panel before shifting to contemporary hit radio.

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