KSWD (FM)
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| City | Los Angeles, California |
|---|---|
| Broadcast area | Greater Los Angeles |
| Branding | 100.3 The Sound |
| Slogan | Southern California's Classic Rock |
| Frequency | 100.3 MHz (also on HD Radio) |
| Translator(s) | 100.1 K261AB (Newhall) |
| First air date | 1957 (as KMLA) |
| Format | Classic rock |
| Audience share | 2.3  (January 2017, Nielsen Audio[3]) |
| ERP | 5,400 watts |
| HAAT | 889.0 meters (2,916.7 ft) |
| Class | B |
| Facility ID | 70038 |
| Callsign meaning | K SoWnD (play on the word "sound") |
| Former callsigns | KMLA (1957-?) KFOX-FM (?-1972) KIQQ (1972-1989) KQLZ (1989-1993) KXEZ (1993-1996) KIBB (1996-1997) KCMG (1997-2001) KKBT (2001-2006) KRBV (2006-2008) |
| Owner |
Entercom Communications Corp. (Entercom License, LLC) |
| Webcast | Listen Live |
| Website | 100.3 The Sound |
KSWD (100.3 FM, 100.3 The Sound) is an Entercom owned-and-operated radio station licensed to Los Angeles, California, United States. The station currently broadcasts a wide-ranging classic rock format. It has studios on Wilshire Boulevard in the Miracle Mile district of Los Angeles, and its transmitter is located atop Mount Wilson alongside a translator in Newhall, K261AB on 100.1 MHz to help extend KSWD's coverage to the north of the Los Angeles area.
100.3 FM debuted in 1957 as a background music station with the call letters KMLA. Later, it became KFOX-FM, the country sister station to KFOX (1280 AM) in Long Beach.
In 1972, 100.3 FM was purchased by four businessmen who changed the call letters to KIQQ (K100), in an attempt to capitalize on its 100.3 MHz dial location. The next year, with the station's soft rock format failing to gain ratings or billing, KIQQ brought in deposed KHJ heavyweights Bill Drake and Gene Chenault, who contracted to program and manage the station.
In spite of bringing in former KHJ powerhouse jocks, including Robert W. Morgan and The Real Don Steele, certain management and programming decisions are believed to have led to the demise of Drake-Chenault's run at 100.3. By 1975, Morgan and Steele were gone. Ultimately, the station cut costs drastically by airing a generic national format via satellite.
In the early 1980s, “K-100” dropped its handle, and kept to the calls as "KIQQ” with a live and local aggressive CHR Top 40 format. The on-air lineup included Jeff Thomas, G.W. McCoy (engaged to Heather Locklear for a time), and Francesca Cappucci. "Play Hits for Cash" was a regular promotion. KIQQ simulcasted the NBC show Friday Night Videos, and even had Wally George as a weekend call in host. KIQQ also carried American Top 40 in 1983, after competing station KIIS-FM lost AT40 over the playing of network commercials, forcing KIIS to create its own chart show, Rick Dees Weekly Top 40.
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