City | Los Angeles, California |
---|---|
Broadcast area |
Greater Los Angeles Area Western San Diego Country |
Branding | ESPNLA 710 |
Slogan | Experience sports! |
Frequency | 710 kHz |
First air date | February 19, 1927 (as 681.4 KRLO), moved to 710 AM in November, 1929 |
Format | Sports radio |
Audience share | 1.0 (January 2017, Nielsen Audio[1]) |
Power | 50,000 watts (day) 10,000 watts (night) |
Class | B |
Facility ID | 33255 |
Callsign meaning | "K-'E'SPN" |
Former callsigns |
|
Affiliations | ESPN Radio |
Owner |
ABC, Inc. (Disney) (ABC Radio Los Angeles Assets, LLC) |
Sister stations |
ABC 7 Radio Disney |
Webcast | Listen Live |
Website | ESPN Los Angeles |
KSPN-AM (710 AM) is a sports radio formatted broadcast radio station licensed to Los Angeles, California, serving the Greater Los Angeles Area. The station is owned by The Walt Disney Company and operated through ESPN Radio. The KSPN broadcast license is held by ABC Radio Los Angeles Assets, LLC.
KSPN is licensed by the U.S. Federal Communications Commission to broadcast in the HD (hybrid) format.
710-AM began its life as KRLO on February 19, 1927, broadcasting from Beverly Hills. It was broadcasting at 1170 AM, and didn't switch to 710 until it was sold to new owners in November 1929, as KEJK. It took its well-known call letters of KMPC in March 1930 (under the ownership of MacMillan Petroleum Company, for which the station's call letters were named) and kept those for nearly 70 years. George A. Richards of Detroit acquired the station then, and KMPC became part of the Goodwill Station group that included WJR in Detroit, Michigan and WGAR in Cleveland, Ohio, both also owned by Richards.
KMPC soon became Southern California's destination for sports programming, as it carried Pacific Coast League baseball, Los Angeles Rams football, and UCLA sports. Legendary singer and actor Gene Autry bought KMPC in 1952, making it the centerpiece of his broadcasting company, Golden West Broadcasters.