KSJO
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| City | San Jose, California, U.S. |
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| Broadcast area | San Francisco Bay Area |
| Branding | Bolly 92.3 |
| Slogan | The Bay Area's Bollywood Station |
| Frequency | 92.3 MHz (also on HD Radio) |
| First air date | December 1946 |
| Format | Bollywood music |
| ERP | 32,000 watts |
| HAAT | 136 meters |
| Class | B |
| Facility ID | 4117 |
| Transmitter coordinates | 37°12′32″N 121°46′27″W / 37.20889°N 121.77417°W |
| Callsign meaning | K San JOse |
| Owner | Universal Media Access (Universal Media Access - KSJO-FM, LLC) |
| Sister stations | KLOK |
| Webcast | Listen Live |
| Website | www.bolly923fm.com |
KSJO is a commercial radio station licensed to San Jose, California, and broadcasts to the San Francisco Bay Area on 92.3 FM. KSJO is currently broadcasting a Bollywood music format branded as Bolly 92.3. It is owned by Universal Media Access.
KSJO broadcasts in HD.
KSJO is the second call sign assigned in San Jose, California, initially applied to both an AM station (KLIV) and an FM station. The FM station began broadcasting in 1947 as 95.3 FM. By 1949, KSJO was airing on both 95.3 FM and 1590 AM.
Ron Hayes worked for KSJO in the mid 1950s before launching his acting career.
Prior to 1968, KSJO was owned by SRD Broadcasting, consisting of Scott Elrod of San Francisco; Don was Don Bekins of Bekins Van Lines and R was Richard "Dick" Garvin. As freeform rock was growing in popularity, with Tom Donahue's KMPX in nearby San Francisco becoming a national trendsetter, KSJO dropped jazz, starting in the evening only with Mark Williams and Jim Hilsabeck. After a few months Elrod and team brought in Bob Sobelman, a radio veteran, to GM the station and Larry Mitchell a top L.A. program director took over the helm. "The Light from Below" was one of the early slogans but did not live long ("below the San Francisco Bay"), the format was pure free-form progressive rock. The previous simple female-sex-symbol logo morphed into a red-white-and-blue logo and bumper sticker designed by Diane Roberts in Los Gatos, and the announcing staff was all-male for many years. Brief stint program directors included Bill Slator and Dick Kimball but for 5 plus years Douglas (Droese) was the program director remaining so until the Sterling buy out in 1974. The station was later sold to Sterling Recreation Organization (SRO) of Seattle, Washington.
For much of its history, KSJO was locked in a bitter rivalry with KOME, which also flipped to rock in 1971. At one point, in the early 1970s (September 1974 through June 1975), KSJO briefly flipped to a Top 40 format, before returning to rock. By the end of the decade, KOME had surpassed KSJO in the ratings.
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