KRVV
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| City | Bastrop, Louisiana |
|---|---|
| Broadcast area | Monroe, Louisiana |
| Branding | 100.1 The Beat |
| Slogan | "#1 for Hip-Hop and R&B" |
| Frequency | 100.1 MHz |
| First air date | 1967 |
| Format | Urban Contemporary |
| Language(s) | English |
| ERP | 50,000 watts |
| HAAT | 150 meters (490 ft) |
| Class | C2 |
| Facility ID | 27468 |
| Transmitter coordinates | 32°40′20″N 91°55′06″W / 32.67222°N 91.91833°W |
| Former callsigns | KJBS (1979-1987) KMYQ-FM (1987-1991) |
| Owner |
The Radio People (Holladay Broadcasting Of Louisiana, LLC) |
| Sister stations | KJMG, KJLO-FM, KLIP, KLSM, KMLB, KMVX, KRJO |
| Webcast | Listen Live |
| Website | thebeat.net |
KRVV (100.1 FM, "100.1 The Beat") is an American radio station licensed to serve Bastrop, Louisiana. The station is owned by The Radio People and the broadcast license is held by Holladay Broadcasting Of Louisiana, LLC.
KRVV broadcasts an urban contemporary music format to the Monroe, Louisiana, area. KRVV tends to lean more heavily on urban contemporary than they do mainstream urban or rhythmic Top 40.
At one time KRVV used to be a Public Broadcasting Radio Station back in 1967 until 1991 when new owners Holladay Broadcasting changed the stations branding and format to "100.1 The Beat" broadcasting an urban contemporary format. The station has been airing its current format since 1991.
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