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KMLB

KMLB
KMLB NewsTalk105.7-540 logo.jpg
City Monroe, Louisiana
Broadcast area
Branding News Talk 105.7FM & 540AM
Frequency 540 kHz
Translator(s) 105.7 MHz
First air date July 1, 1931
Format Talk
Power 4,000 watts day
26 watts night
Class D
Facility ID 35249
Transmitter coordinates 32°32′36″N 92°10′45″W / 32.54333°N 92.17917°W / 32.54333; -92.17917Coordinates: 32°32′36″N 92°10′45″W / 32.54333°N 92.17917°W / 32.54333; -92.17917
Callsign meaning Know Monroe Louisiana Better
Former callsigns KNOE (1944-2008) KMLB 1931-2008
Owner The Radio People
(Holladay Broadcasting of Louisiana, LLC)
Sister stations KJLO-FM, KLIP, KLSM, KMVX, KRJO, KRVV
Website KMLB News Talk 540 & 105.7 Website

KMLB (540 AM) is a radio station broadcasting a talk radio format. Licensed to Monroe, Louisiana, USA, the station is currently owned by Holladay Broadcasting. The current schedule includes America's Morning News, Rush Limbaugh, Sean Hannity, Moon Griffon, Michael Savage, Dave Ramsey, Art Bell, and George Noory

KMLB was founded on July 1, 1931. KMLB was moved to 540 AM in 2008. KMLB purchased KNOE and moved all programming to 540 AM because the covererage was better than 1440 AM. KMLB was founded by the Liner Family

of Monroe.

KNOE was founded in 1944 by former Governor of Louisiana James A. Noe.

In November 1948, the Federal Communications Commission approved a frequency shift for KNOE from 1230 kHz to 1390 kHz with a concurrent increase in power from 250 W to 5 KW. At that time, the station was an NBC affiliate.

Noe's son, James Albert "Jimmie" Noe Jr., ran KNOE along with its FM and TV sister stations for almost four decades. When Jimmie Noe died from cancer in 2005, the remaining family members agreed to place the stations up for sale and exit broadcasting. In November 2006, the Noe family reached an agreement to sell this station to Clay Holladay's Holladay Broadcasting; the following year, its other stations would be sold, with KNOE-FM sold to another Holladay subsidiary, Radio Monroe; and KNOE-TV sold to Hoak Media Corporation.


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