KROI
| City | Seabrook, Texas |
|---|---|
| Broadcast area | Greater Houston |
| Branding | 92.1 Radio Now |
| Slogan | Houston's LIT Music Station |
| Frequency | 92.1 MHz (also on HD Radio) |
| First air date | September 1983 (as KZRQ) |
| Format | Top 40 (CHR) |
| Language(s) | English |
| Audience share | 1.2  (March 2017, Nielsen Audio[1]) |
| ERP | 21,360 watts |
| HAAT | 526 m (1,726 ft) |
| Class | C1 |
| Facility ID | 35565 |
| Transmitter coordinates | 29°17′56″N 95°14′11″W / 29.29889°N 95.23639°W |
| Callsign meaning |
Radio One Incorporated (current station owner) |
| Former callsigns | KZRQ (September 1983-February 1985) KYND (February 1985-April 1986) KLEF (April 1986-September 1987) KRTS (September 1987-September 2004) |
| Owner |
Radio One (Radio One Licenses, LLC) |
| Sister stations | KBXX, KMJQ |
| Webcast | Listen Live |
| Website | radionowhouston.com |
KROI is a radio station serving the Greater Houston market. Licensed to Seabrook, Texas and owned by Radio One, the station broadcasts a Top 40/CHR format branded as 92.1 Radio Now. The station's studios are located in Greenway Plaza and the transmitter is based near Liverpool (south of Alvin) in unincorporated Brazoria County. It is one of three Radio One-owned stations serving Houston, alongside KBXX and KMJQ.
The station began as a top 40 station upon its launch on 1983, but later shifted to classical and adult contemporary formats prior to its acquisition by Radio One, after which it became an urban gospel station. In October 2011, KROI flipped to an all-news format; however, by October 2014, plagued by poor ratings and large financial losses, Radio One flipped KROI back to a music-oriented format with the launch of Boom 92—a format focusing on classic hip-hop music. Initially successful, the classic hip-hop format was soon faced with low ratings, leading Radio One to revert the station to its original top 40 format in January 2017.
The 92.1 FM frequency signed on the air in September 1983 with a CHR format as KZRQ "Z92". The station, which was only a 1,400-watt at 300-foot Class A, took heavy shots against its CHR neighbor on the dial, KKBQ-FM "93FM" (which is a 100,000-watt Class C at 2,000 feet) and even had a song parody of then hit, Ray Parker Jr's "Ghostbusters" called "Zoobusters" that poked fun of KKBQ-FM's Q-Zoo morning show. The station also claimed to be the first station to play CDs and the world's first all-digital station.
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