KPRC-FM
| City | Salinas, California |
|---|---|
| Broadcast area | Santa Cruz, California |
| Slogan | La Preciosa 100.7 |
| Frequency | 100.7 MHz |
| Translator(s) | 100.9 K265DG (Hollister) 100.9 K265DK (Greenfield) |
| First air date | 1993 |
| Format | Spanish Adult Hits |
| ERP | 1,400 watts |
| HAAT | 727 meters |
| Class | B |
| Facility ID | 8204 |
| Transmitter coordinates | 36°32′5.00″N 121°37′14.00″W / 36.5347222°N 121.6205556°W |
| Callsign meaning | Kotton Port Rail Center (taken from co-owned KPRC Houston, a city once known as the "cotton, port, and rail center" of the south). |
| Owner |
iHeartMedia, Inc. (CC Licenses, LLC) |
| Sister stations | KDON, KION, KOCN, KTOM |
| Webcast | Listen Live |
| Website | lapreciosa.com |
KPRC-FM (100.7 FM) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, United States, it serves the Santa Cruz area. The station is currently owned by iHeartMedia, Inc.. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south.
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Wikipedia