KOBW
 |
|
| City | Houma, Louisiana |
|---|---|
| Broadcast area |
New Orleans metropolitan area Baton Rouge, Louisiana |
| Branding | Voodoo 104 |
| Slogan | '90s to Now |
| Frequency | 104.1 MHz (also on HD Radio) |
| First air date | November 15, 1968 (as KHOM-FM) |
| Format |
Hot Adult Contemporary HD2: New Rock |
| ERP | 100,000 watts |
| HAAT | 593 meters |
| Class | C |
| Facility ID | 34528 |
| Callsign meaning | K Voo DU (a play on the "doo" in Voodoo) |
| Former callsigns | KHOM-FM (1968-1998) KUMX (1998-2001) KFXN-FM (2001-2002) KSTE-FM (2002-2005) KHEV (2005-2006) KYRK (2006-2010) KOBW (2010-2011) |
| Owner |
iHeartMedia, Inc. (Clear Channel Broadcasting Licenses, Inc.) |
| Sister stations | WNOE, WODT, WQUE, WRNO, WYLD, WYLD-FM |
| Webcast | Listen Live |
| Website | Voodoo 104 |
KVDU (104.1 FM, "Voodoo 104") is an Adult Top 40 leaning Hot AC outlet serving the New Orleans, Louisiana area. The iHeartMedia, Inc. station is licensed to Houma, Louisiana and broadcasts at 104.1 MHz with an ERP of 100 kW. Its transmitter is located in South Vacherie, Louisiana, and its studios are located in New Orleans Central Business District.
When 104.1 originally signed on the air on November 15, 1968, it was KHOM-FM. It was licensed to Houma, Louisiana and only targeted that area, but in 1989, it moved its transmitter atop the 2,000 foot 92.3 (WCKW-FM) tower in Vacherie, Louisiana, allowing the signal to penetrate into the New Orleans and Baton Rouge areas, as well as the Lafayette area and many counties in Mississippi. The station remained licensed to Houma, but dropped the MOR format for oldies, which is how it remained until late 1994 when B-97 (WEZB-FM) abandoned their Top 40 programming in favor of News/Hot Talk. The owner, Raymond A. Saadi, decided to leave the suffering oldies format and fill the vacant Top 40 slot as "Mix 104.1." The station kept the heritage KHOM calls for a period of time, then eventually changed them to KUMX to reflect the "Mix" format. The station was later bought by iHeartMedia (then known as Clear Channel Communications), who also owned/acquired four other FM's; WQUE-FM, WYLD-FM, WNOE-FM, and KMEZ, which was KKND (Alternative rock) at the time, and located at 106.7 on the FM dial. Because Clear Channel owned other stations in the market, they tightened Mix 104.1's playlist in order to avoid crossing into their other stations' audience.
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