WYLD (AM)
| Broadcast area | New Orleans |
|---|---|
| Branding | Hallelujah 940 |
| Slogan | We're WYLD for Jesus |
| Frequency | 940 kHz |
| First air date | 1948 (as WTPS) |
| Format | Urban Gospel |
| Power | 10,000 watts (day) 500 watts (night) |
| Class | B |
| Facility ID | 60707 |
| Callsign meaning | play on the word WILD |
| Former callsigns | WTPS (1950s-1960s) |
| Owner |
iHeartMedia, Inc. (Clear Channel Broadcasting Licenses, Inc.) |
| Sister stations | KVDU, WNOE-FM, WODT, WQUE-FM, WRNO-FM, WYLD-FM |
| Webcast | Listen Live |
| Website | hallelujah940.iheart.com |
WYLD is a traditional urban gospel outlet based in New Orleans, Louisiana. The iHeartMedia, Inc. stations broadcasts at 940 kHz with 10 kW-Daytime/500 W-Nighttime power. Its transmitter is located in New Orleans' Algiers district, and its studios are located downtown.
When it signed on in 1948 the station's call sign was WTPS and was owned by the New Orleans Times-Picayune newspaper and affiliated with the Mutual Broadcasting system. It then became WYLD. WYLD was a very successful Urban Contemporary outlet in the 1960s and 1970s before it shifted its format to sister station WYLD-FM. The AM would later evolve to a community-oriented Urban Adult Contemporary format in the 1970s to its current format in the 1990s.
On May 24, 2017 WYLD rebranded as "Hallelujah 940".
Coordinates: 29°53′57″N 90°00′17″W / 29.89917°N 90.00472°W
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Wikipedia