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KNRK

KNRK
KNRK Logo.PNG
City Camas, Washington
Broadcast area Portland
Salem, Oregon
Vancouver, Washington
Branding 94/7 Alternative Portland
Slogan It's Different Here
Frequency 94.7 MHz (also on HD Radio)
First air date November 1, 1992 (as KMUZ-FM)
Format Modern AC-leaning Alternative rock
HD2: Local/NW bands
ERP 6,300 watts
HAAT 403 meters
Class C2
Facility ID 51213
Transmitter coordinates 45°29′20″N 122°41′40″W / 45.48889°N 122.69444°W / 45.48889; -122.69444Coordinates: 45°29′20″N 122°41′40″W / 45.48889°N 122.69444°W / 45.48889; -122.69444
Callsign meaning K New RocK
Former callsigns KMUZ-FM (1992-1995)
Owner Entercom Communications
(Entercom License, LLC)
Sister stations KGON, KYCH, KWJJ, KRSK, KMTT, KFXX
Webcast Listen Live or .PLS File
Listen Live (HD2)
Website 947.fm

KNRK is a commercial, modern AC-leaning Alternative rock music radio station broadcasting to the Portland, Oregon area on 94.7 FM. KNRK's studios are located near downtown Portland and its transmitter is located in Portland's west hills.

Originally, 94.7 MHz was KMUZ-FM, broadcasting an easy listening music format.

On March 6, 1995, KMUZ-FM switched to modern rock and was re-branded as "94-7 NRK". In the years following its debut, the station's format consisted almost entirely of alternative rock music by bands including The Smashing Pumpkins, Pearl Jam and Nirvana. Radio personalities Stephanie Steele and Mike Chase hosted a morning show dubbed "S & M." A DJ who only goes by his middle name, Gustav, hosted a show during the afternoon hours on weekdays. Gradually, however, the station's format began to shift towards harder rock music in the late 1990s. Moderate on-air DJs like Gustav and Daria O'Neill were gradually replaced by "shock-jocks." Music from bands like Limp Bizkit, Korn, Puddle of Mudd and Godsmack made up the playlist.

The station's harder edge came to an end on May 12, 2004. Two morning DJs played audio recordings of Nick Berg's violent death on the air and added their own snide commentary. Hundreds of angry phone-calls and e-mails flooded into the station. KNRK's General Manager fired both of them, along with their producer.

Following the incident, KNRK temporarily pulled all of its DJs off the air and played non-stop music and commercials, in addition to the talk-show Loveline in the evenings. Brief messages by station program director Mark Hamilton aired explained the changes and plans to reshape the station. Listeners were encouraged to submit their ideas via an online survey or to call in with their own suggestions.


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