KMTR
 
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Eugene, Oregon United States |
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| Branding | NBC 16 (general) NBC 16 News (newscasts) Western Oregon CW 11 (DT2) |
| Channels |
Digital: 17 (UHF) Virtual: 16 (PSIP) |
| Subchannels | 16.1 NBC 16.2 CW 16.3 Comet TV |
| Translators | (see article) |
| Affiliations | NBC |
| Owner | Roberts Media, LLC (KMTR Television, LLC) |
| Operator | Sinclair Broadcast Group |
| First air date | October 4, 1982 |
| Sister station(s) | KVAL-TV, KATU, KTVL |
| Former channel number(s) |
Analog: 16 (UHF, 1982–2009) |
| Transmitter power | 70 kW |
| Height | 473 metres (1,552 feet) |
| Facility ID | 35189 |
| Transmitter coordinates | 44°6′57″N 122°59′57″W / 44.11583°N 122.99917°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | nbc16 |
KMTR is the NBC and The CW affiliate television station serving the Eugene/Springfield, Oregon designated market area. The station is owned by Roberts Media, LLC, with certain services provided by Sinclair Broadcast Group. The station reaches additional viewers in central and western Oregon via co-owned full-powered satellite stations KMCB digital channel 22 (Coos Bay) and KTCW digital channel 45 (Roseburg). The two stations share studios located on International Court in Springfield, and its transmitter is located on Coburg Ridge.
KMTR started in 1982 as a UHF station carrying NBC programming. KMTR began broadcasting after former NBC affiliate KVAL-TV began selectively omitting certain NBC prime time broadcasts from its evening lineup, replacing them with alternate programming from rival network, CBS. The resulting conflict over this programming decision preceded the introduction of KMTR to the media market, and a switch of KVAL affiliation away from NBC to CBS. The Columbia Empire Broadcasting Corporation of Yakima, Washington acquired the station in 1984.
In late 1995, the station was bought by the Wicks Broadcast Group of New York City. In March 1996, Wicks Broadcast Group named Brian Benschoter the station’s new GM; he started shaking things up immediately for the third-place Eugene-based station. On May 21, 1996 he abruptly fired longtime sports anchors Brian Lamb and Steve Freedman without warning. Lamb, an 11.5 year veteran of the station, and Freedman an 8.5 year employee introduced the “Prep Athlete of the Week” segment that became an immensely popular weekly honor. The award is still considered by locals as the top media honor one can receive for high school sports in the Eugene/Springfield area. Lamb and Freedman were replaced by Joe Giansante a new addition to the KMTR family and sports talk radio host on KUGN AM 590.
In March 1999, Wicks sold KMTR to the Ackerley Group, who merged with Clear Channel Communications in 2001. KMTR was named "Station of the Year" for 2005 by the Oregon Association of Broadcasters (OAB).
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