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KVAL-TV

KVAL-TV
KVALlogo.svg
Eugene, Oregon
United States
Branding KVAL CBS 13 (general)
KVAL News (newscasts)
Slogan First. Fair. Accurate.
Channels Digital: 13 (VHF)
Virtual: 13 (PSIP)
Subchannels 13.1 CBS
13.2 TBD
13.3 Charge!
Translators (see article)
Affiliations CBS (secondary 1954–1960; primary 1982–present)
Owner Sinclair Broadcast Group
(Sinclair Eugene Licensee, LLC)
First air date April 15, 1954; 63 years ago (1954-04-15)[1]
Call letters' meaning Willamette VALley
Sister station(s) KMTR, KATU, KTVL
Former channel number(s) Analog:
13 (VHF, 1954–2009)
Digital:
25 (UHF, 2001–2009)
Former affiliations Primary:
NBC (1954–1982)
Secondary:
ABC (1954–1960)
DuMont (1954–1955)
Transmitter power 30.6 kW
Height 441 metres (1,447 feet)
Facility ID 49766
Transmitter coordinates 44°0′9″N 123°6′58.5″W / 44.00250°N 123.116250°W / 44.00250; -123.116250
Licensing authority FCC
Public license information: Profile
CDBS
Website kval.com

KVAL-TV, channel 13, is a television station in Eugene, Oregon, United States. It is an affiliate of CBS. The station began broadcasting on April 15, 1954. It is currently owned by Sinclair Broadcast Group who also operates the NBC affiliate KMTR (owned by Roberts Media, LLC). The station reaches additional viewers in central and western Oregon via co-owned full-powered satellite stations KCBY-TV in Coos Bay (digital channel 11) and KPIC in Roseburg (digital channel 19, virtual channel 4).

KVAL signed on in 1954, locally owned by Eugene Television. It originally carried programming from all three networks, but was primarily an NBC affiliate. It lost CBS and ABC when KEZI signed on in 1960.

In the summer of 1978, as NBC was floundering in third place in the Nielsen ratings, KVAL started airing five hours of CBS programming each week. During the next four years, the station gradually offered more programs from CBS. NBC affiliated with newly signed-on KMTR in 1982, and KVAL formally switched its affiliation to CBS.

Eugene Television bought KBCI-TV in Boise in 1975 and changed its name to Northwest Television. Retlaw Enterprises (a company owned by relatives of Walt Disney, Retlaw being "Walter" backwards) bought the station in 1996. Fisher Communications bought Retlaw's entire broadcasting division, including KVAL, in 1998.

Many KVAL alumni have gone on to elected office. As of 2009, schools superintendent Susan Castillo is a former KVAL reporter. Former Secretary of State Bill Bradbury, who left office in January 2009, is also a former reporter and on-air personality. Bradbury and Castillo also served in the Oregon Legislature, as did KVAL alumni Wayne Whitehead and Mark Hass.


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