KMJM-FM
 |
|
| City | Bridgeton, Missouri |
|---|---|
| Broadcast area | Greater St. Louis |
| Branding | 100.3 The Beat |
| Slogan | STL's Hip Hop and R&B |
| Frequency | 100.3 MHz FM (also on HD Radio) 100.3-2 FM-"Smooth Jazz" |
| First air date | September 1961 (as WOKZ-FM) |
| Format | Urban Contemporary |
| ERP | 17,000 watts |
| HAAT | 120 meters |
| Class | B |
| Facility ID | 48958 |
| Callsign meaning | Keepin' It MaJic In Missouri (former branding) |
| Former callsigns | WOKZ-FM (1961-1978) WZEN (1978-1979) WZEN-FM (1979-1988) KATZ-FM (1988-1995) KNJZ-FM (1995-1996) KATZ-FM (1996-2009) WSDD (2009-2011) WSGX (2011-2012) KBWX (2012) |
| Owner |
iHeartMedia (Citicasters Licenses, Inc.) |
| Sister stations | KATZ, KLLT, KLOU, KSD, KSLZ |
| Webcast | Listen Live |
| Website | 1003thebeat.com |
KMJM-FM (100.3 FM, "The Beat") is a radio station serving the area of St. Louis, Missouri, USA, with an urban contemporary format. The iHeartMedia (previously Clear Channel Communications) outlet broadcasts at 100.3 FM MHz with an ERP of 17 kW and is licensed to Bridgeton, Missouri. Its transmitter is located in Overland, and operates from studios in St. Louis south of Forest Park.
100.3 FM, which signed on in September 1961 as WOKZ-FM in Alton, Illinois, originally inherited the R&B format under the call letters WZEN, "Disco 100", then later on its call letters from its AM sister in the mid 1980s. But under its original owners, it was never successful and was always behind KMJM in terms of ratings and audience, which dates back to their days as rival disco outlets in the late 1970s. In 1980, the station flipped to CHR, and then flipped to urban AC the following year.
After KMJM's owners bought KATZ and became its sister station in the 1990s, they would go through a flux of formats, including Smooth jazz (which started on April 18, 1994, after a weekend stunt of all-Kenny G music) and then back to Urban AC (as "Kiss 100.3", which started in September 1995). But that all came to an end on April 1, 1999, when it swapped formats with KMJM. KMJM picked up the Urban AC format of KATZ; in return, KATZ picked up the urban contemporary format from KMJM, and rebranded as "100.3 The Beat." For a while, it had performed successfully under Clear Channel ownership and had proven to be a good complement to Rhythmic-leaning Top 40 sister KSLZ. Its competitors were Urban station WHHL and Urban AC station WFUN-FM (WFUN has since changed to an urban oldies format). KATZ is now an Urban Gospel station.
...
Wikipedia