City | North Kansas City, Missouri |
---|---|
Broadcast area | Kansas City, MO-KS |
Branding | Magic 107.3 |
Slogan | Kansas City's Best Mix of R&B |
Frequency | 107.3 MHz |
First air date | 1969 (as KLEX-FM at 106.3) 1981 (as KBEK-FM at 107.3) |
Format | Urban adult contemporary |
ERP | 100,000 watts |
HAAT | 299 meters |
Class | C1 |
Facility ID | 33713 |
Callsign meaning | K MaJiK, pronounced Magic |
Former callsigns | KLEX-FM (1969-1976) KBEK-FM (1976-1984) KCAC (1984-1988) KCFM (1988-1989) KXXR (1989-1993) KISF (1993-1997) KCCX (1997-1998) KNRX (1998-2001) |
Former frequencies | 106.3 MHz (1969-1981) |
Owner |
Cumulus Media, Inc. (CMP Houston-KC, LLC) |
Sister stations | KCHZ, KCFX, K279BI, KCJK, KCMO-FM/AM |
Webcast |
Listen Live Listen Live iHeart |
Website | magic1073.com |
KMJK ("Magic 107.3") is an urban adult contemporary radio station serving the Kansas City metropolitan area. Licensed to North Kansas City, Missouri, the Cumulus Media, Inc. outlet operates at 107.3 MHz with an ERP of 100 kW from a transmitter in Napoleon, Missouri. KMJK's studios located in Mission, Kansas.
KMJK's main competitor is long-standing heritage station KPRS. It is the only Urban AC-formatted station in Kansas City.
KMJK is the Kansas City affiliate for both the Steve Harvey Morning Show and The D.L. Hughley Show.
In 2011, with Cumulus Media's acquisition of Citadel Media, Cumulus announced the station would be spun off and put into a trust called Volt Media, LLC in order to meet FCC mandates on ownership limitations, despite that Citadel does not own any stations in Kansas City. However, in October of the same year, Cumulus announced plans to reacquire the station.
What is now KMJK started broadcasting on September 11, 1969 at 106.3 FM as KLEX-FM, as the station's city of license was Lexington, Missouri and a transmitter just north of Odessa, Missouri. The format was country music. The station's call letters changed to KBEK-FM in 1976, and relocated to 107.3 in 1981 with a class C signal. The station was locally owned by Lexington Broadcasters until being sold in September 1989. In 1984, the station changed formats to satellite-fed Adult contemporary as KCAC. On December 1, 1988, the station changed formats back to country and changed call letters to KCFM. The station was acquired by Meyer Communications in September 1989. KCFM swapped formats and call letters with Capitol Broadcasting's KXXR (a Top 40 station at 106.5 FM, now WDAF-FM) on February 15, 1992 at Midnight. The first song played after the swap was "I'm Too Sexy" by Right Said Fred. Meyer continued to own the station, while being operated by Capitol via an LMA. US Radio, led by Philadelphia attorney Ragan Henry who owned other radio stations across the country, would buy the station in October 1992. On February 5, 1993, after 24 hours of stunting with a loop of "Kiss" by Prince, the station changed call letters and monikers to KISF, "Kiss 107.3". After KBEQ's unannounced flip to Country later that month, the station was the only Top 40 station in the market until KMXV flipped from AC to Top 40 in March 1994. KMXV also had a signal that covered the entire KC metro. Despite the station's coverage area being mainly east of Kansas City, the station received high ratings.