KMCM

KMCM
City	Odessa, Texas
Broadcast area	Midland-Odessa
Branding	KMCM 97 Gold Oldies
Slogan	"Oldies Radio is always on 97 Gold"
Frequency	96.9 FM (MHz)
First air date	1961 (as KQIP)
Format	Oldies
ERP	100,000 watts
HAAT	137.7 meters
Class	C1
Facility ID	65306
Callsign meaning	K Music City Mall
Former callsigns	KQIP (1961-1997)
Affiliations	Classic Hits (ABC Radio)
Owner	Brazos Communications West, LLC
Sister stations	KHKX, 95.1 BOB FM
Webcast	Listen Live
Website	KMCM

KMCM (96.9 FM), branded as "KMCM 97 Gold Oldies", is a radio station that serves the Midland–Odessa metropolitan area with oldies by broadcasting the Classic Hits satellite feed from ABC Radio Networks. Previously they provided the most live sports in West Texas with high school football for Odessa High School and Permian High School, rotating them each week with sister station KHKX, Central Hockey League games of the Odessa Jackalopes, the Indoor Football League Odessa Roughnecks, and NCAA Texas Tech Red Raiders football and basketball games, which they got from KCRS (AM), and Houston Texans football. During the 2007 season they let go of the Texans rights, in 2009 KFZX acquired the Odessa Jackalopes contract from them also transferring the Monday talk show Hockey Talk, and in 2010 the Roughnecks games were transferred fully to sister station 95.1 BOB FM, leaving only High School Football and Texas Tech sports on KMCM.