KLVO (FM)
| City | Belen, New Mexico |
|---|---|
| Broadcast area | Albuquerque and Central New Mexico |
| Branding | Radio Lobo |
| Frequency | 97.7 MHz |
| First air date | 1981 |
| Format | Regional Mexican |
| ERP | 100,000 watts |
| HAAT | 262 meters |
| Class | C1 |
| Facility ID | 25529 |
| Former callsigns | KMLW (1981-1985) KARS-FM (1985-1995) KLVO (1995-2007) KDLW (2007–2011) |
| Owner | American General Media |
| Sister stations | KABG, KAGM, KARS (AM), KDLW, KHFM, KSFE |
| Webcast | Listen Live |
| Website | radiolobo.net |
KLVO (97.7 MHz) is an FM radio station serving Central New Mexico. It is licensed to Belen, New Mexico, and broadcasts at 97.7 MHz. It is owned by American General Media. Its studios are located in Northeast Albuquerque and the transmitter tower is located west of Los Lunas, New Mexico. KLVO broadcasts a New Mexico music and regional Mexican format branded as "Radio Lobo".
From 1985 to 1995, 97.7 was KARS-FM, which had a country music format, some of which had remained in existence on KARS (AM) 860 long after the FM station dropped the format.
In early 1995, the station became KLVO "Radio Lobo" a Regional Mexican format. At the time of its launch, there were no other Spanish language radio stations on the FM band other than the programming on public radio station KANW. "Lobo" faced more competition soon after its launch but had become the top rated Spanish station for many years. In November 2007 it moved to 106.7 FM but would fall to its competitor KJFA "La Jefa". Lobo ended on January 31, 2011 to make way for another station that also started on the same 97.7 frequency.
KDLW launched on December 7, 2007, as a newly revived version of former Rhythmic Top 40 sister station KYLZ "Wild 106". (KYLZ aired on 106.3 FM from 1997–2005 and went head-to-head with KKSS "Kiss" 97.3 which had been very popular with local youth for much of the 1990s. The two stations would often be in a fierce battle for hip-hop listeners over the next seven years. KYLZ would be the lone rhythmic station for a period of almost two years after KKSS shifted to mainstream top 40 in early 2001 but returned to rhythmic in late 2002 putting the two stations in direct competition once again for the next couple of years until Wild 106 ended in February 2005 in favor of a news and talk format.) However, the new version of "Wild" would not have the same impact as KYLZ had. In the Arbitron ratings, KDLW lagged greatly behind KKSS as well as KKOB-FM.
KYLZ's former frequency returned to Rhythmic as KDLW "Power 106" in July 2009. This gave AGM two stations in the same cluster with the same format for about a month until KDLW flipped formats.
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