KLUV-FM
  Logos for KLUV's primary and secondary channels.  Logo for KLUV's third HD subchannel. |
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| City | Dallas, Texas |
|---|---|
| Broadcast area | Dallas/Fort Worth Metroplex |
| Branding | 98.7 K-LUV |
| Slogan | North Texas' Greatest Hits! (General) The Christmas Station (Nov.-Dec.) |
| Frequency | 98.7 MHz (also on HD Radio) 98.7 HD-2 for '50s & '60s Oldies 98.7 HD-3 for Radio Disney (CHR/Children's) |
| First air date | 1961 (as KROW) |
| Format |
Classic hits Christmas music (Nov.-Dec.) |
| Language(s) | English |
| ERP | 99,000 watts |
| HAAT | 507 meters (1,663 ft) |
| Class | C |
| Facility ID | 67195 |
| Transmitter coordinates | 32°35′19″N 96°58′05″W / 32.58861°N 96.96806°WCoordinates: 32°35′19″N 96°58′05″W / 32.58861°N 96.96806°W |
| Callsign meaning | K-LoVe (station branding) |
| Former callsigns | KROW (1961-1963) KLIF-FM (1963-1966) KNUS (1966-1981) KLVU (1981-1984) |
| Affiliations |
CBS CNN Radio Network |
| Owner |
CBS Radio (sale to Entercom pending) (CBS Radio Texas Inc.) |
| Sister stations |
KJKK, KMVK, KRLD, KRLD-FM, KVIL also part of CBS Corp. cluster: TV stations KTVT and KTXA |
| Webcast |
KLUV Webstream KLUV-HD2 Webstream |
| Website | kluv.cbslocal.com |
KLUV (98.7 MHz "98.7 K-LUV"), is a commercial FM radio station licensed to Dallas and serving the Dallas/Fort Worth Metroplex. KLUV is owned by CBS Radio and airs a classic hits radio format. The K-LUV name on 98.7 was a holdover from an adult contemporary music format from the early 1980s. Even though the moniker is pronounced K-Love, the station's name pre-dates the national K-Love Radio Network, which carries a Contemporary Christian format. To avoid confusion, that network is not heard in Dallas.
KLUV's studios are located at North Central Expressway and North Fitzhugh Avenue in Dallas and the transmitter site is in Cedar Hill. KLUV broadcasts in HD. A 1950s/60s oldies format is heard on the station's HD 2 subchannel. And the children's format known as Radio Disney is heard on the HD 3 subchannel. From mid-November to December 25, KLUV switches to an all-Christmas music format.
In 1959, when the station was not yet on the air, it was given the call sign KOST but was never used. It was then rebranded KROW and signed on in 1961 as a Top 40 station under the ownership of noted radio programmer Gordon McLendon. Two years later, the call sign changed to KLIF-FM as a simulcast of McLendon-owned AM 1190 KLIF (now KFXR).
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Wikipedia