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KLUC

KLUC-FM
985kluclogo2015.jpg
City Las Vegas, Nevada
Broadcast area Las Vegas, Nevada
Branding 98.5 KLUC
Slogan Las Vegas' #1 Hit Music Station
Frequency 98.5 MHz(also on HD Radio)
98.5 HD-2 for Contemporary Hawaiian/Reggae "98.5 da Shaka"
First air date May 1954
Format Top 40 (CHR)
ERP 100,000 watts
HAAT 360 meters (1,180 ft)
Class C
Facility ID 47744
Callsign meaning K LUCky
Owner CBS Radio
(sale to Entercom pending)
(CBS Radio Stations Inc.)
Sister stations KMXB, KXNT, KXQQ-FM, KXTE, KXST
Webcast Listen Live
Website kluc.com

KLUC-FM is a legacy commercial radio station located in Las Vegas, Nevada, broadcasting on 98.5 FM. KLUC airs a Top 40 (CHR) music format, which tends to lean heavily pop. Their pop-leaning Top 40 sister KALV-FM Phoenix, Arizona was patterned after KLUC. Owned by CBS Radio, the station's studios are located in the unincorporated Clark County area of Spring Valley, while its transmitter is atop Black Mountain in Henderson.

98.5 KLUC has been a long time Top 40 station in Las Vegas.

The signal was originally owned by Western Cities Broadcasting, and went live in the mid-1970s.

In 1985, Western Cities was acquired by Nationwide.

In 1995, a couple of years before Nationwide was "acquired", ARS bought KLUC, and then CBS Radio who owns them today.

KLUC-FM broadcasts in HD.

From the mid-1970s to 1983, KLUC was a rock leaning Top 40. In 1977 KLUC experimented with a "Disco Format" in the evenings, but it was short-lived. This changed in the fall of 1983, when KLUC added more R&B and dance music product. KLUC "leaned dance" through the rest of the 1980s and early 1990s before officially shifting to Rhythmic CHR in 1993 even though KLUC remained the mass appeal station in the Las Vegas market. Through its many years KLUC would play everything from the biggest rhythmic hits to big pop hits. This was especially true during the late 1990s, when KLUC heavily played the boy bands that were popular during that era. KLUC has long been recognized as an industry leader, having won numerous awards as "Station Of The Year" in the US from Billboard, Gavin, Radio & Records and S.I.N. KLUC was the first station in the Las Vegas market to achieve over 500,000 weekly listeners and still holds the title year after year as "The Most Listened To Radio Station In Nevada."


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