KLQB
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| City | Taylor, Texas |
|---|---|
| Broadcast area | Austin, Texas |
| Branding | Que Buena 104.3 |
| Slogan | ¡Solamente Exitos y Diversión! |
| Frequency | 104.3 MHz |
| First air date | June 26, 1998 (as KQBT) |
| Format | Regional Mexican |
| ERP | 48,000 watts |
| HAAT | 150 meters |
| Class | C2 |
| Facility ID | 63201 |
| Callsign meaning | K La Que Buena |
| Former callsigns | KPLE-FM (4/1980-8/1980) KPLE (1980-1994) KKIK (1994-1998) KQBT (1998-2004) KOYT (2004-2005) KXBT (2005-2007) |
| Owner |
Univision Radio (Univision Radio License Corporation) |
| Sister stations | KLJA |
| Webcast | Listen Live |
| Website | Que Buena Online |
KLQB (Que Buena 104.3) is a regional Mexican radio station serving the Austin, Texas, area. The Univision Radio outlet broadcasts at 104.3 MHz with an ERP of 48,000 watts and is licensed to Taylor, Texas. Its transmitter is located in Coupland, Texas, and the station has studios along MoPac Expressway in Northwest Austin.
KLQB was launched as KQBT on 104.3 FM (licensed to Taylor, Texas) in 1998 after the frequency would be moved southward to the Austin area after previously serving the Temple-Killeen market as KKIK. Soon enough, KQBT, with the branding [The] Beat 104.3, began targeting Austin in 1998 as a Rhythmic Contemporary Hits station, playing Hip Hop, R&B, some Pop, and some Dance. At the time, the station complemented the then co-owned Urban AC station KJCE "K-Juice 1370" (now a talk radio station). This would eventually propel KQBT as one of Austin's Top 5 radio stations (sometimes #1) according to Arbitron ratings. By 2001, the station dropped Dance music and eventually Pop music from the playlist and has gone straight Hip Hop and R&B. KQBT was in initial competition with Top 40 rival KHFI (of which it first challenged) and Rhythmic Oldies-turned-AC rival KFMK-FM (launched a year after KQBT); it gained direct competition from KDHT (now KGSR) in 2003.
But in 2004, Howard Stern was expected back on the radio due in several markets due to Clear Channel firing him for indecency. And KQBT, along with five other replacement radio stations owned by what was then called Infinity Broadcasting (which owned Stern's show through syndication), was selected to carry the morning drive. As a result, there would be uncertainty that the Hip Hop/R&B format would even survive with Howard Stern on the air, so the frequency flipped to talk radio, changed calls to KOYT and called itself 104.3 The Coyote. The FM Talk format did not do well at all; because of this, the ratings tanked.
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