KLCA
| City | Tahoe City, California |
|---|---|
| Broadcast area | Reno, Nevada |
| Branding | Alice @ 96.5 |
| Slogan | Reno's Hit Music |
| Frequency | 96.5 MHz (also on HD Radio) |
| Translator(s) | 92.5 K223AL (South Lake Tahoe, relays HD3) 101.7 K269DB (Carson City, relays HD2) 101.7 K269FC (Reno, relays HD4) 104.9 K285EQ (Reno, relays HD2) |
| First air date | 1985 |
| Format | FM/HD1: Top 40 (CHR) HD2: Urban Contemporary "Swag 104.9" HD3: Classic hip-hop "Power 92.5" HD4: Spanish Adult Hits "Juan 101.7" |
| ERP | 6,100 watts |
| HAAT | 903 meters |
| Class | C1 |
| Facility ID | 41884 |
| Owner | Reno Media Group |
| Webcast |
Listen Live Listen Live (HD2) |
| Website |
alice965.com swag1049.com (HD2) power925.com (HD3) juan1017.com (HD4) |
KLCA is a commercial radio station licensed to Tahoe City, California, broadcasting to the Reno, Nevada, area on 96.5. A translator at 96.1 helps cover the Northwest Reno/Caughlin Ranch portion of the market. KLCA airs a Top 40 (CHR) music format branded as "Alice @ 96.5". The station, part of Tom Quinn's Reno Media Group, operates with a transmitter atop Slide Mountain overlooking Reno, Carson City and Lake Tahoe.
KLCA was also the fictional Los Angeles radio station featured at the beginning of the Robert Downey Jr. film, Air America.
KLCA is licensed by the U.S. Federal Communications Commission (FCC) to broadcast in the HD (hybrid) format.
"Alice" was launched in early 1997 at the 100.9 frequency (replacing a country formatted station) where KRFN now broadcasts. In 1998, the two stations swapped frequencies, which gave the station a broadcast antenna atop Slide Mountain and improved coverage to include the Lake Tahoe and Carson City areas.
Alice's growth was sluggish after moving to the 96.5 frequency as longtime Howard Stern fans in the Tahoe area were angry that they could no longer hear Stern on KRZQ's 100.9 frequency (with a tower on the valley floor). But the original Alice concept of a pop/alternative format designed to flank Hot AC KNEV (Magic 95.5) and CHR KWNZ (K-Wins 97.3) built a solid following on a diet of Matchbox 20, Third Eye Blind, Sugar Ray, etc. The original position statement was "Modern Hits." Longtime KWNZ morning show host "Wild" Bill Cody was hired to host mornings. The pop/alternative audience didn't gravitate to Cody's CHR stunts, and the station moved in a different direction in 1998 while transiting to the 96.5 frequency.
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