KKDA-FM
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| City | Dallas, Texas |
|---|---|
| Broadcast area | Dallas/Fort Worth Metroplex |
| Branding | "K-104" |
| Slogan | Hip-Hop and R&B |
| Frequency | 104.5 MHz |
| First air date | 1947 as KIXL |
| Format | Urban contemporary |
| Language(s) | English |
| Audience share | 3.2  (March 2017, Nielsen Audio[1]) |
| ERP | 99,000 watts |
| HAAT | 508 meters |
| Class | C |
| Facility ID | 59702 |
| Transmitter coordinates | 32°35′19″N 96°58′05″W / 32.58861°N 96.96806°WCoordinates: 32°35′19″N 96°58′05″W / 32.58861°N 96.96806°W |
| Callsign meaning | K K104 DAllas |
| Former callsigns | KIXL (1947-1972) KEZT (1972-1975) |
| Owner | Service Broadcasting Corporation |
| Sister stations | KRNB |
| Webcast | Listen Live |
| Website | myK104.com |
KKDA-FM, known as "K-104", has been a leading radio station in the Dallas-Fort Worth Metroplex for the last 30 years. It is a longtime heritage urban contemporary-formatted station that broadcasts on 104.5 MHz. It is owned by Service Broadcasting Corporation alongside KRNB and its former AM counterpart KKDA AM. Its studios are located in Grand Prairie, Texas, and the transmitter site is in Cedar Hill.
Its longtime morning drive show, Skip Murphy and the Home Team, was ranked number 1 during the morning drive time slot for nearly a decade, according to Arbitron ratings. Over the last few years, several popular personalities on the show, such as comedian Nannette Lee and Wig, have moved on. The most recent personality to leave was Thomas "Skip" Murphy. He announced in July 2008 that he was moving to sister radio station KRNB (105.7) to work weekdays from 3 pm to 7 pm. Nationally syndicated personality Tom Joyner became recognized as the "Fly Jock" because he hosted the morning drive slot on "K-104" and traveled regularly to host an afternoon drive slot on WGCI-FM in Chicago. His show was heard later on KRNB and most recently aired on KSOC-FM.
104.5 FM began operation on June 8, 1947, as KIXL. KIXL (pronounced "Kicksil") aired a successful beautiful music format, simulcast on both 104.5 FM and 1040 AM ("104 on both dials"). The station maintained the KIXL call letters until 1973, when it changed to KEZT, continuing to play easy-listening musical fare but with much lower ratings.
On December 22, 1976, KEZT changed to an Urban Contemporary station, as well changing their call letters as KKDA-FM, or The All New K104 FM, under the leadership of new owner Hyman Childs. K104 was initially the FM counterpart to KKDA AM ("Soul 73"), which aired R&B and soul music during the day and Gospel at night. KKDA-FM primarily began as a Disco station (with the slogans "K104 is Disco Soul" and "K104 is Disco"), then through the early to mid 1980's, KKDA-FM shifted into an CHR/Urban Contemporary format (also known as "CHUrban", which is the predecessor to the current rhythmic contemporary format) while retaining the "K104" branding with their new slogan "K104 This Is It!". In the late 1980s, the station was briefly known as "The All New Hot 104 KKDA-FM", but was dropped immediately and went back to "K104". (During the station's disco era, K104 had a mascot that billed itself as "The K104 Disco Chicken".)
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Wikipedia