KIDD
| City | Monterey, California |
|---|---|
| Broadcast area | Monterey Bay Area |
| Branding | K-Mozart |
| Frequency | 630 kHz |
| First air date | 1955 |
| Format | Classical music (KKJZ-HD2 simulcast) |
| Power | 1,000 watts |
| Class | B |
| Facility ID | 7721 |
| Transmitter coordinates | 36°41′28″N 121°48′0″W / 36.69111°N 121.80000°W |
| Owner | Saul Levine (Mount Wilson FM Broadcasters, Inc.) |
| Webcast | Listen Live |
| Website | kmozart.com |
KIDD (630 AM) is a radio station licensed to Monterey, California and serving the Santa Cruz and Monterey Bay area.
For many years, the station offered an adult standards/MOR format, using the name "Magic 63". On April 7, 2009, the station shifted to an oldies playlist comprising a wide range of mid-1950s to 1970s pop songs (this was prompted by KOMY's dropping of the oldies format). The morning hours were hosted by Kevin Kahl, who had been an on-air voice for "Magic 63". Weekend host Ed Dickinson's long-running "Way Back Now" music-nostalgia program survived the format change for two additional years before being canceled in late May 2011. At the time of its shutdown, the station was running a simulcast of ESPN Radio.
Among the owners were Robert Sherry and his wife Julie Conway. Sherry owned and managed the station until Walton Broadcasting bought it in the mid-1970s. Sherry had been an NBC staff announcer in New York. Conway was an entertainer who had a million selling record, "Jingle Jangle Spurs". Walton, owner of several stations in the Southwest, brought Claude D. Barnett to Monterey. Walton went on to surrender the license of KIKX, Tucson, Arizona, to the FCC after his staff staged a phony kidnapping as a ratings stunt.
Structural problems with the station's towers at Reservation Road and Seaside Court prompted the Buckley Broadcasting to take KIDD silent on December 31, 2014. The towers, more than 50 years old and badly rusted, were dismantled and Buckley Communications (already liquidating its other assets) put the license up for sale. In April 2015, KIDD was purchased by Saul Levine's Mount Wilson FM Broadcasters, owner of Monterey station KBOQ and Los Angeles stations KKGO, KMZT, and KMZT-FM. Because the original tower site is now a protected wetlands, Levine will erect a new transmitting facility in another location. The sale of KIDD was consummated on July 31, 2015, at a purchase price of $50,000.
On October 23, 2015, KIDD returned to the air with a classical music format. It is operating under FCC special temporary authority at the KNRY tower, which is quite short for 630 kHz and nondirectional. At the previous site KIDD was licensed with two directional patterns to protect 620 kHz in Hanford. It can't be permanently licensed as nondirectional.
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