KFRR
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| City | Woodlake, California |
|---|---|
| Broadcast area | Fresno, California |
| Branding | New Rock 104.1 |
| Slogan | It Just Rocks |
| Frequency | 104.1 MHz |
| First air date | 1992 (as KFCL) |
| Format | Modern Rock |
| ERP | 17,000 watts |
| HAAT | 260 meters |
| Class | B |
| Facility ID | 29051 |
| Former callsigns | KFCL (1992-1994) |
| Owner | John Ostlund and Fat Dawgs Broadcasting, LLC (One Putt Broadcasting) |
| Sister stations | KJFX, KJWL |
| Webcast | Listen Live |
| Website | newrock1041.fm |
KFRR (104.1 FM) is a commercial modern rock music radio station in Woodlake, California, broadcasting to the Fresno, California area. Its studios are located at Fresno's Radio Center on Shaw Avenue in the city's north side, while the transmitter is at Eshom Point.
KFRR signed on the air in 1992 under the call letters of KFCL, as Fresno's first commercial classical music station. Two years later, the format was changed to adult contemporary with a change of call letters to KFRR K104-In-A-Row (where the station plays four songs in a row without commercial interruptions). The station had a huge amount of PR with giving away plastic "credit card style" cards which were branded with a unique number. The station would call out for a numbered card, and if that listener called in within 10 minutes, they'd receive a cash prize. If nobody called in, the cash prize amount would increase until someone won it. The called it the "Cash Call Jackpot". The jackpot always started at $104.01 when it was reset. The station's main competitor at this time was Cross Town KTHT (Mix 102.7).
In 1995, the format was changed again to a modern rock format branded as "New Rock 104" with the station slogan being "This Is Not For You". This was the first modern rock station in Fresno after the failed KKDJ "105.9 The Edge" changed formats. The new format played much of the New Wave 1980s hits (labeled as "Retro-Flashbacks"), as well as the new sound (at the time) modern rock format to include major artists such as Nirvana, Smashing Pumpkins, Jewel, and Counting Crows.
There was no competition in this market against the station until Cross-Town KVSR "Star 101" debuted as a modern adult contemporary format. While it played most of the artists KFRR played, it remained more towards the pop side of music whereas KFRR took a more rock approach. Shortly afterwards the competition increased yet again when Cross-Town KTHT flipped formats to KALZ as "Alice 102.7" to go up against KVSR as a modern adult contemporary format.
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