KFBI-LD
 
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Medford, Oregon United States |
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| Branding | My 48 |
| Channels |
Digital: 48 (UHF) Virtual: 48 (PSIP) |
| Subchannels | 48.1 MyNetworkTV 48.2 Telemundo |
| Translators | K41ID-D ch. 41 (UHF) Klamath Falls |
| Affiliations | MyNetworkTV |
| Owner |
Northwest Broadcasting (Broadcast Licenses, L.P.) |
| First air date | July 3, 2006 |
| Sister station(s) |
KMVU-DT KMCW-LD |
| Transmitter power | 25.8 kW |
| Facility ID | 130106 |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | www.kfbimy48.com |
KFBI-LD is a low-powered television station based in Medford, Oregon and is an affiliate of My Network TV. Owned by Northwest Broadcasting, Inc., KFBI is the sister station of Fox affiliate, KMVU.
KFBI was founded in the summer of 2006 by Sainte Partners II, L.P. owner Chester Smith to bring one of his stations to the Medford market. The station hit the air on July 3, 2006, about one month before the official launch of My Network TV. The station began using its My 48 logo when it launched, even though the network didn't officially start its programming until September. The operations were out of the Sainte offices in Chico, California, home of KCVU FOX 20, MyTV Northern California and three Spanish stations. The sales offices were located on North Riverside Avenue in Medford and Peter Rogers, former general manager at KMVU, served as the station's first full-time general manager.
In November 2007, it was announced that KFBI and sister station KMCW were up for sale, but was never purchased. It remained Sainte property from then on.
In April 2012, KFBI owners Sainte Television Group (aka Sainte Partners II) entered into a local marketing agreement with Bonten Media Group, a New York-based private equity group which owns Northern California ABC and MeTV affiliates KRCR-TV in Redding, California, and KAEF-TV in Eureka, California. Bonten now co-owns and operates Sainte's former Northern California stations in Chico, Redding and Eureka under the LMA. The LMA is a precursor to an outright purchase of the station. KFBI and its sister station KMCW were not included in the package. They were being sold to Northwest Broadcasting, Inc., owner of KMVU-DT, on July 22, 2013. Upon the sale, the station replaced This TV with Telemundo, thus airing KMCW on channels 14 and 48.2. (ThisTV now airs on KOBI-TV channel 5.2 and KMCW now airs MundoMax programming.)
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Wikipedia