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KBXD

KBXD
City Dallas, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding Radio Salaam Namaste
Frequency 1480 kHz
First air date January, 1953
Format Hindi Hit Music
Power 50,000 watts (day)
1,900 watts (night)
Class B
Facility ID 57375
Transmitter coordinates 32°39′42″N 96°39′26″W / 32.66167°N 96.65722°W / 32.66167; -96.65722Coordinates: 32°39′42″N 96°39′26″W / 32.66167°N 96.65722°W / 32.66167; -96.65722
Callsign meaning Paying homage to the old "K-BoX" radio station
D = Dallas
Former callsigns KLWO
(Issued 2 13 1952)
KGKO
(5 16 1952–1958)
KBOX (1958–1982)
KMEZ (1982–1989)
KDBN (1989–1991)
KCMZ (1991–1993)
KMRT (1993–1998)
KDXX (1998–2002)
KHCK (2002–2005)
KNIT (2005–2012)
Owner ACM JCE IV B LLC
(ACM JCE IV B LLC)
Website www.rsn1480.com

KBXD (1480 kHz) is a commercial AM radio station licensed to Dallas, Texas. The station features a Hindi hit music radio format for the Dallas/Fort Worth Metroplex South Asian community. It calls itself "Radio Salaam Namaste." KBXD's broadcast license is held by ACM JCE IV B LLC.

In recent years, the station got a boost in daytime power to 50,000 watts, the maximum for AM stations. It reduces power at night to 1900 watts to avoid interfering with other stations on AM 1480. The transmitter is off of South Saint Augustine Road in Dallas.

The station, now known as KBXD, signed on as KGKO on January, 1953. The station played pop music and jazz. In 1958, KGKO changed its call sign to KBOX and it adopted a Top 40 format to compete with Gordon McLendon's top-rated 1190 KLIF. Future WABC disc jockey Dan Ingram was an early voice on KBOX. Within a year, the station, known variously as "Wonderful K-Box in Dallas," "Big Top Radio," and "Tiger Radio," had rocketed from the bottom of the ratings to a near-tie with KLIF, and remained highly rated through the coming decade. K-Box was the only radio station covering President John F. Kennedy's motorcade live when he was assassinated on November 22, 1963. (Although KLIF was widely acclaimed for its later coverage of the President's death and the ensuing events, it was not broadcasting live from the motorcade route.)


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