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KBAY

KBAY
KBAY BayFM94.5 logo.png
City Gilroy, California
Broadcast area San Jose/Oakland/San Francisco, California
Branding 94.5 Bay FM
Slogan The Bay's Greatest Hits
Frequency 94.5 MHz
First air date January 1, 1970 (as KPER-FM at 94.3)
Format Classic hits
ERP 44,000 watts
HAAT 158 meters (518 ft)
Class B
Facility ID 35401
Callsign meaning BAY Area
Former callsigns KPER-FM (1970-1973)
KSND (1973-1975)
KFAT (1975-1983)
KWSS (1983-1991)
KUFX (1991-1997)
KBAY (1997-2003)
KBAA (2003-2004)
Former frequencies 94.3 MHz (1969-1975)
Owner Alpha Media
(Alpha Media Licensee LLC)
Sister stations KEZR
Webcast Listen Live
Website 945bayfm.com

KBAY (94.5 FM, "Bay FM") is a radio station licensed to Gilroy, California, and serving the San Francisco Bay Area. Its current format is classic hits. It is owned by Alpha Media, through licensee Alpha Media Licensee LLC, along with sister station KEZR. Its studios are located at Park Center Plaza in downtown San Jose and the transmitter is based from a site in Santa Teresa County Park. KBAY switches to Christmas music every year on or around Thanksgiving until December 26th. The station competes with KOIT and KISQ. In 2016, KBAY switched on November 19, almost a week earlier than usual, in response to KOIT also switching earlier.

Prior to becoming KBAY, the station had undergone various incarnations. They are perhaps most notable as the former home of KFAT and its freeform country/rock format. KFAT left the air in 1983 when the station flipped to CHR. Santa Cruz-area station KPIG was heavily inspired by the legacy of KFAT.

KWSS, the successor of KFAT, was a well-regarded hit music station. They flipped to classic rock as KUFX in the early 1990s.

The KBAY call letters were originally assigned to a UHF television station (Channel 20), based in San Francisco, California. It ceased operation after a few years due to the scant number, in the 1950s, of Bay Area homes with UHF-capable television sets. Channel 20 returned to the air as KEMO, eventually becoming today's KOFY-TV.


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