KISQ
 |
|
| City | San Francisco, California |
|---|---|
| Broadcast area | San Francisco/Oakland/San Jose, California |
| Branding | 98.1 The Breeze |
| Slogan | #1 for Relaxing Favorites at Work |
| Frequency | 98.1 MHz (also on HD Radio) 98.1 HD2 for Christmas music "Santa 104.1" |
| Translator(s) | 104.1 K281BU (San Francisco, relays HD2) |
| First air date | July 17, 1958 (as KAFE) |
| Format | Adult Contemporary |
| ERP | 75,000 watts |
| HAAT | 309.6 meters |
| Class | B |
| Facility ID | 59964 |
| Callsign meaning | KISS Q (former slogan) |
| Former callsigns | KAFE (1958-1965) KABL-FM (1965-1994) KBGG (1994-1997) |
| Owner |
iHeartMedia (AMFM Broadcasting Licenses, LLC) |
| Sister stations | KIOI, KKSF, KMEL, KNEW, KOSF, KYLD |
| Webcast | Listen Live |
| Website | 981thebreeze.iheart.com |
KISQ (98.1 MHz, 98.1 The Breeze), is a commercial FM radio station licensed to San Francisco, California that features an Adult Contemporary format. It is owned by iHeartMedia. The station transmits its signal from Mount Beacon atop the Marin Headlands above Sausalito, California, while its studios are located in the SoMa district of San Francisco.
KISQ broadcasts two channels in the HD Radio format.
98.1 FM first signed on the air on July 17, 1958 as KAFE.
The frequency was the long-time home of KABL-FM ("Cable", denoting cable cars, a symbol of San Francisco). The station once programmed a beautiful music/easy listening format, also heard on 960 KABL-AM. By the early 1990s, the format had given way to soft adult contemporary, and competed directly with KOIT, which had successfully made the same transition a few years earlier. The format was a modest success, although it was unable to overcome KOIT's dominance in the ratings. In spring of 1993, KABL-FM re-branded as "B98" and focused on hit songs from the 1980s and early 1990s, while dropping the 1960s and most 1970s songs from the playlist. The change did not help the station's ratings, as changes would soon be made.
In February 1994, KABL-FM switched to a 1970s-based classic hits format, branded as "Big 98.1." The call letters were changed to KBGG-FM on January 2, 1995. Later that year, Shamrock Broadcasting of Burbank, California reached a deal to sell KBGG, as well as KNEW and KSAN, to Chancellor Media.
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