City | Pittsburg, California |
---|---|
Broadcast area | Sacramento Valley |
Frequency | 990 kHz simulcast of KIQI |
First air date | 1949 |
Format | Spanish |
Power | 10,000 watts day 5,000 watts night |
Class | B |
Facility ID | 52256 |
Transmitter coordinates | 38°30′17″N 121°10′48″W / 38.50472°N 121.18000°WCoordinates: 38°30′17″N 121°10′48″W / 38.50472°N 121.18000°W |
Former callsigns | KIXA (1990-1993) |
Owner |
Multicultural Broadcasting (Way Broadcasting Licensee, LLC) |
Website | kiqi1010am.com |
KATD (990 AM) is a radio station that rebroadcasts San Francisco station KIQI. Licensed to Pittsburg, California, the station serves the Sacramento Valley. The station is currently owned by Multicultural Broadcasting. KATD is partnered with the Oakland Athletics and broadcasts night and weekend home games.
In the late 1950s, the station's call letters were "KKIS." On January 1, 1960, Kay Kis Corporation assumed ownership of the station. The two principal owners were Len and Burrell Small (their grandfather was a former Illinois governor). The general manager was Jerry Bassett, who previously managed radio station WISC in Madison, Wisc.
The station had the call letters KIXA on August 17, 1990. On September 8, 1993, the station changed its call sign to the current KATD as a rebroadcast of KIQI.
Prior to 1990, this frequency was occupied by KKIS, which was playing contemporary music as late as 1985 [1].