Jujube (confectionery)
A box of jujubes
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| Alternative names | Jube |
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| Type | Confectionery |
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Jujube (/ˈdʒuːdʒuːb/ or /ˈdʒuːdʒuːbiː/), or jube, is the name of several types of candy, varying in description on a regional basis. The candies can vary in texture from being hard and resinous to something similar to firm loukoum or gummy candies.
In the United States, Jujubes is the brand name of a particular type of candy, whereas in Canada and India the word is generic, and describes any of many similar confections.
American jujubes are a type of starch, gum and corn syrup based candy drops originally produced by the Heide Candy Company. They are much stiffer than their relatives (e.g. Jujyfruits).
Jujubes are a traditional western candy that first existed in the late 19th century and early 20th century. The candy came to prominence in the mid-20th century. As with most candies of this era, although jujubes are sweet in taste and generally colorful, they do not have the strong and distinctive flavor of modern candies due to the expense of chemical flavorants at the time. Jell-O produced during the same time period also exhibits a similar lack of coordination between color and flavor.
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