Juicy Fruit
 |
|
| Product type | Chewing gum |
|---|---|
| Owner | Wrigley Company |
| Country | United States |
| Introduced | 1893 |
| Related brands | Wrigley's Spearmint, Doublemint |
| Website | http://www.juicyfruit.com/ |
Juicy Fruit is a flavor of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.
Which fruit serves as the model for its flavor is kept vague in advertising, though in 2003, advertising agency BBDO characterized it as a combination of banana and pineapple, and some people say it resembles jackfruit. According to two books in the Imponderables series, peach is one crucial flavor among many others.
It is likely that the chemical used for flavoring is isoamyl acetate (sometimes known as banana oil), a carboxylic ester.
Each stick of gum weighs 3 grams (0.11 oz) and contains 10 Calories.
The average age of the typical Juicy Fruit consumer is under 20, with 3- to 11-year-olds making up the heart of the business; those 20 years old and over account for 40 percent of the purchases.
Sean Payton, head coach of the New Orleans Saints of the NFL is well known for requesting a Juicy Fruit in the middle of games.
Juicy Fruit have just released a "Sweet Flavors" Kiwi-Strawberry flavor. They have also released Juicy Fruit Desserts. There are 4 variations of Desserts: Orange Creme Pop, Strawberry Shortcake, Lemon Square and Apple Pie. Juicy Fruit also has released Juicy Secret and Juicy Riddle which are both sugar free. Beginning in 2015, Juicy Fruit released two new flavors based on Starburst candy: Strawberry and Cherry.
Juicy Fruit gum consists mostly of sugar contained in a synthetic gum base. Other ingredients include corn syrup and dextrose as bulk agents and natural sweeteners, natural and artificial flavorings, glycerol and lecithin as softening agents, aspartame (NutraSweet) and acesulfame K as artificial sweeteners, Yellow Lake 5 as a coloring and BHT as a preservative.
...
Wikipedia