Starburst (confectionery)
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| Owner | Mars |
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| Produced by | The Wrigley Company |
| Country | United Kingdom |
| Introduced | 1960 |
| Tagline | Unexplainably Juicy |
| Website | www |
Starburst (originally known as Opal Fruits) is the brand name of a box-shaped, fruit-flavored soft taffy candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated. Starburst has many different varieties such as Tropical, Sour, FaveReds, Very Berry, Superfruit Flavor and Original.
The brand was introduced by Mars in the UK in 1960, named by Peter Phillips (known as Peter Pfeffer at the time), the winner of a competition that won him £5, as Opal Fruits. The four original flavours were strawberry, lemon, orange, and lime. Opal Fruits were introduced in the United States in 1967 as M&M's Fruit Chewies and later, in the 1970s, Starburst. Originally, Starburst came in the same flavours as Opal Fruits. Subsequently, its first variant, Sunshine Flavors, was released and was later renamed "Tropical Opal Fruits". In Europe, lemon and lime were combined to become "Lemon and Lime" to make room for a Blackcurrant flavour.
The brand name Opal Fruits was phased out in the UK, followed by Ireland in 1998 in order to standardize the product in a globalised marketplace. In 2008, the supermarket chain Asda revived the original Opal Fruits in the UK for a period of 12 weeks starting May 10, 2008. On October 6, 2008, Mars acquired Wrigley, and it transferred Mars' non-chocolate candy brands, including Starburst, to the Wrigley subsidiary. The original flavours are now branded "Original Fruits", and Starburst now comes in several assortments: Limited Edition Retro Fruits, Tropical, Baja California, Sour, Strawberry Mix, Berries & Creme, Very Berry and Fruity Slushies. Among the additional flavors are Strawberry Lemonade Chill, Citrus Slush, Cherry Splash, Blue Raspberry Rush Kiwi, Banana, Plum, Blueberry, Passion Fruit, Blackberry, Raspberry, Strawberry-Banana, Mango, Melon, Tropical Punch, Green Apple, Blue Raspberry, Watermelon, Mixed Berries & Cream, Peaches & Cream, Orange Cream, and Strawberry & Cream. Europe also has the "Sour" assortment, which includes Apple, Cherry, Pineapple and Raspberry, as well as Strawberry Mix. As of early 2010 it was decided that Strawberry was the most popular flavor in the United Kingdom. Lime is also very popular within this demand.
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Wikipedia