José de Escandón, 1st Count of Sierra Gorda

José de Escandón y Helguera, 1st Count of Sierra Gorda (May 19, 1700, Soto de la Marina, Cantabria, Spain – 1770, New Spain) was a Spanish Indian-fighter in New Spain and the founder and first governor of the colony of Nuevo Santander, which extended from the Pánuco River in the modern-day Mexican state of Veracruz to the Guadalupe River in the U.S. state of Texas.

Escandón was one of three sons of Juan de Escandón and Francisca de la Helguera. He arrived in New Spain as a youth in 1715. He volunteered to serve as a cadet in the cavalry of the city of Mérida, where he fought against the English at Laguna de Términos. For his valor, he was promoted to lieutenant and posted to Querétaro. There he fought in the wars against the Apaches. In Querétaro he learned to treat the Indians "como amigos, con mano suave, y como enemigos, con rigor implacable" (as friends, with a soft hand, and as enemies, with implacable rigor).

In 1727 he pacified the Pames, who had revolted in Celaya, and was promoted to sergeant mayor of the regiment. In 1732 he subdued rebels at the mines in Guanajuato, and the following year he did the same at Irapuato. In 1734 he pacified 10,000 Indian rebels at San Miguel el Grande. For these accomplishments, he was promoted to colonel and assigned as an aide to the captain general of the Sierra Gorda.

In 1742 he was transferred from Querétaro to Veracruz, which was threatened by the English, but upon his arrival he received orders to return to Tehuacán. In 1749 he pacified disturbances in Querétaro that resulted from a famine following a drought. Several times he visited the missions in the Sierra Gorda, introducing reforms in the administration. He also fought against the Tamaulipecos who were devastating the region of Nuevo León.

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