José Alejandro Lora Serna (born December 2, 1952, Puebla, Puebla, México), better known by his stage name Álex Lora, is a Mexican musician and composer. He has been the frontman of the Mexican rock band El Tri for over 40 years. In 2006, Hispanic music website batanga.com characterized Lora as "legendary", noting that among his honors and awards he has been named a "Distinguished Pueblan Citizen" in his home city and has been given the keys to the city in Miami, as well as having a day (November 10, 2002) and a statue in Guadalajara.